1. 2014 Visualizing Privacy Morgan Eisler (@mogasaur) UX Researcher 10/09/14 #GHC14 2014

5. TL;DR

6. 2014

8. Users With Data Exposed Data Breaches

9. 2014

12. The NTIA Code of Conduct  Data Collected: −Biometrics −Browser History −Phone or Text Log −Contacts −Financial Info −Health, medical, or therapy info −Location −User Files

13. 2014 The NTIA Code of Conduct  Data Shared: −Ad Networks −Carriers −Consumer Data Resellers −Data Analytics Providers −Government Entities −Operating Systems and Platforms −Other Apps −Social Networks

14. 2014

16. “I think this signifies a company that is very conscientious. A company that cares about people's privacy and is aware of people's concerns about how their information will be gathered, shared, and used.” - Lookout Customer

17. 2014 “I think if a privacy policy was that way then everybody’s policy would get read. It would help a lot of people out if it looked like this.” - Lookout Customer

18. 2014

23. Final Thoughts  Be more transparent  Inspire trust  Improve comprehension  Keep in mind: −A short form policy is not a replacement for a full-length policy −Make sure that users understand that a short form policy is just that

24. 2014 References  2013, 9 May.“More than 2 billion people use the internet, here’s what they’re up to (inforgraphic)”. The Cultureist. Retrieved from.  O’Toole, James. 2014, 28 February. “Mobile apps overtake PC internet usage in U.S.”. CNN Money. Retrieved from http://money.cnn.com/2014/02/28/technology/ mobile/mobile-apps-internet/>.

25. 2014 References  Ezor, Jonathan I. 2009, 12 August. “Why your web site’s privacy policy matters more than you think.” Bloomberg Businessweek. Retrieved from. ,2012. “ Global Internet User Survey Summary Report”. The Internet Society. Retrieved from.

26. 2014 References  2009, 10 March. “TRUSTe survey findings indicate majority of small business neglect vital privacy measures” [press release]. TRUSTe. Retrieved from.  Bilton, Nick. 2010, 12 May. “Price of Facebook privacy? Start clicking.” The New York Times. Retrieved from.

27. 2014 References  Vedantam, Shankar. 2012, 19 April. “To read all those web privacy policies, just take a month off work.” NPR. Retrieved from.  McDonald, Aleecia M. & Faith Cranor, Lorrie, 2008. “The cost of reading privacy policies.” I/S: A Journal of Law and Policy for the Information Society, 2008 Privacy Year in Review Issue. Retrieved from.

28. 2014 References  Westerman, Ilana. 2013, 3 June. “What misconceptions do consumers have about privacy?” IAPP. Retrieved from.  Weise, Elizabeth. 2014, 24 September. “43% of companies had a data breach in the past year.” USA Today. Retrieved from.

29. 2014 References  Pagliery, Jose. 2014, 28 May. “Half of American adults hacked this year.” CNN Money. Retrieved from.  Fiegerman, Seth. 2014, 20 June. “Yo gets hacked.” Mashable. Retrieved from.

30. 2014 References  2013, 25 July. “Short Form Notice Code of Conduct to Promote Transparency in Mobile App Practices”. The National Telecommunications and Information Administration. Retrieved from.  2014, 24 July. “Apps Alliance and Intuit partner to release new app privacy tool” [press release]. Application Developers Alliance. Retrieved from.

31. 2014 Links to Tools on GitHub  Lookout: −https://github.com/lookout/private-parts  Intuit/TRUSTe: − https://github.com/appsalliance/privacynotices  Mozilla: − https://github.com/flamsmark/privacy-policy- template

32. 2014 Contact/Feedback Questions? MORGAN.EISLER@LOOKOUT.COM or Lookout Booth at the Career Fair Rate and Review the session using the GHC Mobile App To download visit www.gracehopper.org