1. Ratings: A Look at Nielsen Zarina Akbary

2. Reading Questions 1. 110 million people tune in to watch the Super Bowl every year since 2011. Do you believe that number? 2. Which is more valuable to advertisers: One million viewers watching videos about the Super Bowl after the game or 500,000 viewers watching the game live? 3. Do you view YouTube and TV as total separate entities? Should advertisers approach the TV viewing audience differently than they approach people who watch YouTube videos? 4. Age is an important way advertisers distinguish their audience, but why? Would other factors, like race, also matter?

3. Disclaimer: My topic is not about advertising…...but it has a lot to do with advertising Ads pay for TV, too….their bill is $70 billion Does advertising even work? Advertising

4. All About the Audience Gender, Age, Income, Race, and Ethnicity Should you approach TV viewing audience different than the Youtube-viewing audience? audience attention=currency?

5. Nielsen: the Giant Monopoly “The road is littered with the roadkill of companies that have tried to compete with Nielsen over the years” ---Alan Wurtzel In 2015, 69 new products and tech innovations Total Audience Measurement Project Ambition

6. The Problem of Basic Metrics Different Samples Methods Crediting Rules Yardsticks TV=Reach Radio=Cume Digital=Uniques Not to mention….. Audience Exposure vs. Audience Engagement

7. *Total Audience Report ● Measures ratings up to 35 days after live airing (ignored C3 and C7) ● “de-duplicating” views ● Doubled panel to 41,000 households (100,000 people) ● GRP and “average minute audience” Looks at 3 Things: 1. How many people used a platform 2. How often people used that platform 3. How long people used that platform

8. Radio PPM, Diary--400,000 respondents TV NPM--41,000 panelists Mobile EMM--5,000 panelist Internet Netview Videos Online Videocensus (Google and Facebook) Methodology

9. Some Findings Which has the greatest weekly reach? 1. TV 2. Radio 3. PC 4. Smartphone 5. Tablet

10. What percent of households have access to high-speed internet?

11. Questions?