1. © 2014 Sizmek, Inc. all rights reserved. Sizmek Vantage Global Programmatic Solutions

2. The Programmatic Ecosystem: Where We Fit 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL2

3. DSP’s: Who Do We Work With? 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL3

4. Data: Who Do We Work With? 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL4

5. Premium Social Audiences What Do We Buy? 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL5 Top Display Exchanges Top Video ExchangesTop Social Exchanges Top Mobile ExchangesPrivate Exchanges Multi- Screen Standard Expandabl e Rich Media VideoMobileSocial

6. Sizmek Programmatic Team 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL6 North American Renewal Rate of 90% * * Based on month over month repeat customers 7 out of 10 Clients Renew Month over Month Globally Serving 70 Countries 44+ years of Programmatic Experience in 6 Languages

7. What’s Our Secret Sauce? 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL7

8. Optimizing with the Optimal Partner Delivering Results from Experience 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL8 On Display On Social On Video On Mobile Conversions Goals Views Reach Brand Exposure Engagement Clicks Formats

9. Advanced Optimization Tactics 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL9 Prioritize d Bids optimize using our own seat for more premium inventory Cadence Modifier reduce bids over time if a user has not converted Dynamic Creative targeted creative across targeted media Velocity recency capabilities Multivaria ble Testing Easily test new creatives, strategies and campaigns

10. Applying & Optimizing Across Campaigns 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL10 7:37 am Check the Football Scores 11:30 am What to eat for lunch? 12:30 pm Share Restaurant on Facebook & Twitter 2:00 pm Check Email Build a Playlist for the Gym Stream a movie 6:30 pm8:00 pm Conquer a village before bed 11:00 pm Knowing Your Audience Consolidating Performance Across Direct and Programmatic Campaigns

11. Matching Content + Audience=Performance 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL11 Relevance Across Two Distinct Layers Layer 1: DSP Controls high-level parameters such as geo, frequency, and broad segments and narrows the pool of eligible impressions  Is the user in the right geo?  How many impressions were previously served to the user?  Is the user in my target audience?  Should I bid more for this user? Decisions on what specific creative images will be shown based on hundreds of auto- generated versions and specific actions and audience segments  Does the color blue resonate better for males?  Should the version that has historically driven the most conversions be served?  Can we pair specific audience segments with one type of creative? Layer 2: Sizmek

12. Programmatic Connections & Solutions Our Intersection of Programmatic and Direct Campaigns 12©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL

13. DSP Connect 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL13  Direct Connection between MDX & DSP  Cost Data in the Ad Server  Ability to manage and compare direct & programmatic inventories  Drastic Reduction in Discrepancies Aligning Data Between Programmatic and Direct Available with

14. What Does DSP Connect Do? 6/24/2016©2014 Sizmek, Inc. All rights reserved14 DSP Transfer actual bid costs Upload creative tags Reconcile discrepancies Integration Points Omni-channel attribution feed User re-targeting segments Trading Desk User Ad server features (e.g. viewability) Automatically traffic placements Pull Creative Tags Automatically traffic placements Media Agency User

15. Programmatic Rich Media 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL15 Certifying Rich Media Across RTB Multi- Screen HTML5 Rich Media Mobile Social

16. Audience Posting for Online Video 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL16 The simplest solution to plan, buy and measure video based on GRPs. Compare Online/Offline Video Using GRP’s Brands can accurately and efficiently merge online and offline performance data, taking the advertising and marketing industry one step closer to a single source data model. DIGITAL GRP = UNIQUE IN-TARGET AUDIENCE REACHED TOTAL TARGET POPULATION X FREQUENCY OF AD EXPOSURE X 100

17. How Do Clients Work With Us? 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL17

18. Managed Service Agency Trading Desk 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL18

19. Outsourced Agency Trading Desk 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL19  Fully Managed Service  Margin Maximization  Multi-DSP, Data Partnerships & Buying Power  Integration with Ad Server and Data  Customized Reporting  Public & Private Market Deals  Local Billing and Global Services Benefits

20. Use Case: Agency Co-Op Client 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL20  Fully Managed Trading Desk  Client Fired Holding Company Trading Desk  Client serves thousands of smaller clients  Able to serve through technology, automation and expertise  Multi-Channel (Display, Social) Example of Managing Through Complexity

21. Conflict Trading Desk 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL21

22. Conflict Trading Desk 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL22  Alternative for Holding Co. Trading Desk  Margin Maximization  Outsourced Operations  No Discrepancies with DSP Connect  Multi-DSP & Data Providers  Private and Public Market Deals  Customized Reporting and Visibility Benefits

23. Use Case: Holding Co. Agency 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL23  Have $3M in spend in jeopardy for Agency  Clients prohibit using Holding Co Trading Desk  Want Managed Service to lead to Building Own Desk  Leverage learnings and then provide knowledge transfer  Assist them in building trading desk Opportunity to Solve Client Conflict

24. Brand Direct 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL24

25. Brand Direct 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL25  Experimental Programmatic Buying  Channel Specific or Channel Agnostic  Integrated Creative & Ad Serving Solutions  Customized Reporting: RTB vs Direct  Agency and Industry Benchmarking  Multi-DSP & Data Providers (1 st and 3 rd party) Benefits

26. Global CPG Client 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL26  Interest in understanding audiences  Don’t know what they don’t know  Can take 2% of their annual spend and learn  Interested in in-sourcing ad ops …trading desk next?  Full-user of platform and want data to flow between DSP’s to MDX Benchmark Agency with Experimental Budget

27. 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL27 Professional Services

28. 6/24/2016 ©2014 Sizmek, Inc. All rights reserved CONFIDENTIAL28  Programmatic and RTB Consultation  Trading Desk Transition (Managed to Self Implemented)  Training & Recruiting  Optimization Techniques and Best Practices  Technology and Data Evaluation  License Trading Desk Software & Reporting Tools  Custom Development Benefits

29. THANK YOU © 2014 Sizmek, Inc. all rights reserved.