1. B Y : B RYAN P OSTON AND M ARK A LBANESE M ENTORS : P ROFESSOR D E A NGELIS AND P ROFESSOR D UNN M AY 2, 2013 Assessment of Critical Skills relating to Management

2. Overview 1. Course Summary & Learning Objectives 1. Core Business Units 1. Assessment 1. Final thoughts 1. Questions

3. Course Summary & Learning Objectives To practice management skills through event planning in order to gain exposure in; Team orientation work environments Managerial decision making processes Building and maintaining client relationships Conducting oneself with a professional tone

4. Core Business Units Logistics Marketing & Promotion Legal Event Planning

5. Logistics Procurement of all necessary race materials and resources Coordination and documentation of the entire planning process Establishment of an action plan for delegation and organization

6. Action Plan Delegation of required tasks and objectives Used to update project mentors and supervisors Simple review of project progress and successes

7. Marketing and Promotion University Campus Memorial Union College of Business Various high traffic student facilities (Carothers Library, etc.) South County Community YMCA, Patch.com, Coolrunning.com Social Media Facebook Twitter LinkedIn

8. Sponsors

9. Legal Research of similar events to understand the complexities of liability Study of regulations regarding the proper handling of money Further check for required approvals, permits, etc

10. Event Planning Corporate Sponsors Starbucks, Verizon, Rhody Joe's, (etc.) $4,000 worth of gift certificates in aggregate University Volunteer Clearinghouse Registration Water station Timing Race Course and Equipment Mapmyrun.com / URI Police RoadID.com Parking Services

11. Expansion on Marketing Approach Method Analysis of target market demographics Breakdown of major mediums for event promotion and general information Discussion of balance between desired marketing and meeting budget expectations Sponsor-Driven Marketing

12. Expansion on Marketing Approach Student Market Emphasis Use of student organizations to promote the event Heavy use of social media in the final two weeks of the project On campus promotions and distribution of flyers Marketing targeted in popular student spots off campus

13. Assessment Strengths Excellent collaboration among ourselves, colleagues, and supervisors Awareness of key issues Strong sense of organization and delegation of project related tasks Opportunities for improvement Implementation of an advertising strategy well in advance of the event date Broadening our target market through our chosen advertising mediums Constricted timeline in the preparation stages of the projec

14. Questions?