1.  http://www.youtube.com/watch?v=GB9l93jUg1k

2. Reasoning Behind Selection  Las Vegas Based  Earland Brothers  New Wave/Revival Sound, 80s post-punk movement  Experimental  Best breakout band of 2011  Relatable, intricate, unique and devoted

3. Target Audience  The female age group of 18-24  Most responsive  The narrative-based lyrics that discuss relationships and life—topics that are highly relatable to the majority of young adults

4. How Did We Reach Our Audience  Utilized various social media  Instagram, Facebook, and Twitter  According to DMR (Digital Marketing Ramblings), 20% of US online adult females use Instagram compared to 15% of US adult males (Smith).

5. Emotional Appeal - Pathos  One of the most important emotional appeals is a sense of belonging  Indie melodies are “energizing” and “different”  Provides an outlet for many young adults  Increases loyalty

6. Emotional Appeal – Ethos  Utilized student interest in order to establish credibility on campus  According to Forbes, “92% of consumers believe recommendations from friends and family overall form advertising” (Whitler).

7. Social Media  Instagram best reaches our targeted audience  Versatility in the content that can be posted (videos, pictures etc.)  Hashtags allow for targeted audience to be exposed to the band.

8. Social Media  Twitter allows for a greater interaction between group and fans  Quick and easy way to make announcements and get messages out to followers

9. Social Media  #getoffmycloud  Instagram pictures show people in the zone listening to music  Deliveries of messages were mostly visual  Content included pictures of band and fans of band

10. Wording, Tone, Layout, and Message Delivery  Energy, Excitement, Authenticity  Colloquial yet Professional  Hashtag Utilization  Photo Filters relative to music style and variety

12. Facebook posts used in Campaign  Facebook was not as successful, we believed that it would result in the most liked and followed page but the average results for this page was 5 like with a total of 66 followers.

13. Tweets used on Campaign  Twitter was still not as effective as we had perceived it to be. It generated an average of 5 likes and 17 followers.

14. Results

15. Results: Instagram Posts

16. Graphics: Instagram Posts

17. Measurable Goals  Increase Facebook Page Likes  Target 18-24 female age group  YouTube Account  Twitter: Interaction  Facebook: Vendetta of the Week

18. Increase in Participation and Awareness  Instagram a. #UCR, #Lucky7Records, #Sponstour, #GetOffMyCloud, #LoveVendetta  Highlighted events  ReverbNation.com

19. Conclusion  Lessons Learned  What Worked and Didn’t work  If we had a second chance

20. Works Cited  "Ethos Appeal." N.p., n.d. Web. 19 July 2014. .  Gunelius, Susan. "10 Common--and Effective--Emotional Triggers." Entrepreneur. Entrepreneur  Magazines, 2 Mar. 2010. Web. 19 July 2014..  "Love Vendetta." Facebook. N.p., n.d. Web. 5 July 2014. .  Smith, Craig. "85 Amazing Instagram Statistics (July 2014)." DMR. N.p., 6 Mar. 2014. Web. 19  July 2014..  Sparkes, Mathew. "Young Users See Facebook as 'dead and Buried'" The Telegraph, 27 Dec.  2013. Web. 12 July 2014.  Whitler, Kimberly A. "Why Word Of Mouth Marketing Is The Most Important Social Media."  Forbes. Forbes Magazine, 17 July 2014. Web. 18 July 2014. <http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-  marketing-is-the-most-important-social-media/>.