1. talks! Using Mobile for Outreach and Education July 16, 2009 Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by

2. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Emerging Technology Forum: –tinyurl.com/mbo826

4. talks! Using Mobile for Outreach and Education Facilitator:Kami Griffiths, TechSoup Presenters:Adam Shyevitch, Michael Sabat Sponsored by

5. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Volunteers: Becky Wiegand, Laura Newton (TechSoup) Kami Griffiths TechSoup Adam Shyevitch Boston After School & Beyond Michael Sabat Mobile Commons

6. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Agenda Overview: Mobile Basics Using Mobile to Provide Services Using Mobile to Broadcast Information How to Get Started Audience Q&A About TechSoup

7. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Why Go Mobile? 250 million mobile phones in the United States We send more than 1 billion text messages daily in the United States alone 58% of all Americans have sent or received a text message Mobile is an immediate and urgent method of communication with constituents

8. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Mobile Basics Short Code: 5 or 6 Digits Keyword: Corresponds to Campaign or Subscription VP Short Code Keyword Short Message Service (SMS)

9. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Mobile Basics Text Alerts Text-to-Data Text-to-Voice Text-to-Screen MMS and Video Smartphone Apps

10. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Mobile Basics Approaches to mobile use: – ‘Pull’ Technologies : your constituents contact you via mobile to request specific information; you respond with customized information – ‘Push’ Technologies : you broadcast information via mobile to a distribution list of subscribers who give you permission to send them messages

11. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using Mobile to Provide Services ‘Pull’ Technologies

12. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using Mobile to Provide Services ‘Pull’ Technologies

13. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Program Information on Mobile 1.Text “AFTERSCHOOL” to a five digit short code to access system. 2.Receive menu of options. Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea 16 4

14. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Program Information on Mobile 1.Text “AFTERSCHOOL” to a five digit short code to access system. 2.Receive menu of options. 3.Reply with 31 Heath 16 1 4.Receive answer with click to dial phone number Diablo Glass School 123 Terrace Street MTWT 617- 442-7444 diabloglassschool.com Neighborhood Network Television 3025 Washington MTWTFSa 617-708-3224 www.bnntv.org

15. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Public Health Information for Youth

16. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Public Health Information on Mobile: Text to Computer Text YOUTH to five digit short code Outgoing Message 1: Txt in yr zip, age, and question code 1 for sex 2 pregn’cy 3 STD/HIV 4 drugs 5 smoking 6 violence 7 anxiety 8 housing 9 hunger Like this 02130 16 4.” Reply: 02130 16 4 U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie 617-983-XXXX julie@XXXX.org julie@XXXX.org

17. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Public Health Information on Mobile Text to Person Text YOUTH to five digit short code Outgoing Message 1: Ask your confidential Q about school, sex, parenting, drugs, violence, anxiety, housing, hunger, or other health concern. We’ll reply within 4 hours.” Question: drug rehab, JP Hi. It’s great UR seeking help. The best place 2 start is JP Health Center @ 640 Centre St. ask fr Julie 617-983-XXXX julie@XXXX.org Good luck!

18. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Youth Reporting Twitter + Google Maps

19. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Youth Reporting SMS Text Poetry SMS Story Telling 160-Character Chapters Simple Twitter Account

20. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using Mobile to Broadcast Information ‘Push’ Technologies Build your subscriber list Opt-in to receive messages

21. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using Mobile to Broadcast Information ‘Push’ Technologies Step 2: Constituent gets audio talking points and is connected to the Governor ’ s office Step 1: Food and Water Watch sends a text action alert SMS Action Alert to Voice Call Call Governor : Schwarzenegger to tell him to protect our water! Reply with “Call” to be connected.

22. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Using Mobile to Broadcast Information ‘Push’ Technologies Create Interactive Events Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor ’ s Mansion Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.

23. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Getting Started Set Goals Select a Mobile Application Provider –Vendor Options Aggregator Management Service Messaging Service Marketing Service –Shortcode Options: Vanity shortcodes, random shortcodes, shared shortcodes

24. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Getting Started Issues/Considerations –‘Pull’ Technologies: Automated systems vs. staffed systems Recipients may incur cost per text message Advertising cost to promote text lines to target audiences –‘Push’ Technologies: Opt-in: getting people’s permission to contact them Build list Carefully manage how frequently messages are sent

25. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Cost Structure One-time set-up fees (licensing fees) Ongoing hosting fees, messaging fees, short code fee  Make sure you understand the final cost of service

26. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Budget Set up fees from $1,700 to $6,000 Monthly fees from $250 to $2,500 Messaging costs: –Round trip message: assuming 5,000 messages/month, estimate $0.035 - $0.04 per –Some vendors sell blocks of messages

27. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Resources Mobile Commons Blog Mobile Giving Insider MobileActive Mobile Marketing Association MobileVoter Center for Future Civic Media

28. talks! Questions? Submit your questions using the chat box.

29. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Continue the Discussion… Additional questions can be answered by posting in the TechSoup Emerging Technology forums: –tinyurl.com/ mbo826

30. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

31. Using Mobile for Outreach and Education Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday 1:00 pm Mountain Standard Time (MST) Wednesday 9:00 am MST Thursday 1:00 pm MST Friday 9:00 am MST For more information: pages.readytalk.com/techsoup.html

32. talks! Thank you! Please complete the post event survey. For more information contact: Kami Griffiths kami@techsoup.org