1. Crowdfund Your Way to Year-End Success! October 30, 2014

2. Using ReadyTalk Chat and raise hand All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers.

3. This webinar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars www.techsoup.org/community/events- webinars You will receive a link to this presentation, recording, and links. Tweet us @TechSoup or using hashtag: #techsoup, @GlobalGiving, #GivingTuesday You Are Being Recorded…

4. Crowdfund Your Way to Year-End Success! October 30, 2014

5. Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Michael Gale Senior Program Manager GlobalGiving

6. Introduction to TechSoup Why GivingTuesday & Year-End Fundraising Your Crowdfunding Background? GlobalGiving’s Success 11 Crowdfundamentals Crowdfunding Tools & Resources Q&A Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

8. Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

9. GivingTuesday

11. Source: http://www.donorperfect.com/fundraising-software/givingtuesday.asp

13. What is your experience with crowdfunding? 1 - My organizations has run a successful crowdfunding campaign 2 - My organizations has tried crowdfunding, but we haven't had much success. 3 - My organization has not tried crowdfunding (and doesn't currently plan to). 4 - My organization has not tried crowdfunding (but we plan to) 4 - Um, what's crowdfunding?

14. Michael Gale, Senior Program Manager October 30, 2014

15. What is GlobalGiving? GlobalGiving is an online marketplace that connects donors with great ideas from NGOs around the world. Our Mission is to catalyze a global market for ideas, information, and money that democratizes aid and philanthropy.

17. What is GlobalGiving? Crowdfunding platform + Grants Matching campaigns Corporate partnerships Fundraising and donor management tools Training and support Effectiveness

18. Quick statistics (2013) 2,500 organizations received donations 51% US, 49% international based NGOs 148 countries $22.2 million in donations 70,000 unique donors

20. 1 1 Plan a SMART campaign A crowdfunding campaign is a distinct fundraising effort with a clear beginning and end. What is your SMART goal for year-end fundraising?

21. Get your story straight 2 2 The Issue The Place The People The IdeaThe MotivationThe Hero’s Journey

22. Put in in writing 3 3 Pictures Get to the Point Make it Clear The AskVideo Donation Options Donors spend an average of 4.2 seconds reviewing a campaign page

23. Rely on your network 4 4 The best way to reach “the crowd” is through your existing donor network!

24. Start strong 5 5 Projects on GlobalGiving that receive their first donation during the first 3 days of a campaign are more likely to achieve their goal than those who don't, regardless of the length of the campaign. Timing is Everything

25. Email like a pro 6 6 Powerful fundraising emails generally have just four simple components: a high-quality photo a short story about your project or a beneficiary a link or button to make a donation a clear call-to-action Keep it simple. Test what works for your audience!

26. Welcome to the Modern Age Email like a pro 6 6 What percent of emails to you think are read on Mobile Devices?

27. What percent of emails do you think are read on mobile devices? 1 - 10% 2 - 25% 3 - 50% 4 - 75%

28. Welcome to the Modern Age Email like a pro 6 6 Our research shows that 50% of all emails are read on a mobile device. Clear and simple emails with photos translate best to tiny screens.

29. Email like a pro 6 6 Need more subscribers? 1 Put the email sign-up form in a prime location on your website, such as at the top of your homepage to catch skimming eyes! Visibility 2 Regularly promote your sign-up form. Tweet and post about it! Write social media posts that tease the content of an upcoming email and include the link to your signup form. Social Media 3 Ask every volunteer to join your mailing list when they sign up or sign in with you. Then send them a 'welcome' email and ask them to invite their friends to sign up as well! Volunteers

30. Prepare to share Know your audience Its not all about you Plan your posts Use photos 7 7 DON’T RELY ON SOCIAL ALONE!

31. Show your gratitude 8 8 Send them an email, a handwritten note, or even a personal video message! Make a goal to thank every donor within 48 hours! Appreciation Dedicate a report in their honor, mention them on the website, or give them a shout-out on your social media. Acknowledgement Invite advocates to meet you in person, to have a video call with the team, or to take a tour of your office or workspace. Experiential Use Different Methods to Thank Your Donors & Advocates

32. Consider Video 9 9 Use Music Link to Page Look into the Camera Under 3 Minutes Prepare Anatomy of a Good Video Get Creative Gathering Resources

33. Analyze your results 10 Track Your Data Google Analytics Facebook Insights Twitter Analytics

34. Choose a great platform 11 Tools & Features Reputation Brand recognition & Vetting Fee structure Tax advantages Ongoing fundraising vs. One Time Campaign

35. Read the Entire Guide! Visit goto.gg/crowdfundamentals

36. Ready to try Crowdfunding with GlobalGiving? Global Open Challenge Goal: Raise $5,000 from 40 donors in 30 days. Rewards: –Matching money –Bonus prizes –Earn a permanent spot to continue fundraising on GlobalGiving! Visit goto.gg/nonprofits to learn more

37. We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we've seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating -- doing it all again). LISTEN You just learned 11 tips to running successful a crowdfunding campaign. ACT What is one way you will test out something you learned today? LEARN How will you know whether the idea works for you? What data will you collect, what results will you look for and how will you demonstrate what you've learned from your experiment? REPEAT!

38. Start your application www.globalgiving.org/non-profits Read our (free) crowdfunding guide www.globalgiving.org/crowdfundamentals Get started checklist goto.gg/crowdfundamentals/get-started-checklist.pdf Contact me with questions mgale@globalgiving.org

39. GivingTuesday Fundraising page on TechSoup Fundraising page CauseVox online fundraising/crowdfunding platform CauseVox Teespring crowdfunding with custom-branded apparel Teespring Shopify online e-commerce and storefront Shopify Connect2Give mobile donation platform Connect2Give PayAnywhere mobile payment processing PayAnywhere Dharma Merchant Services credit card payment/processing Dharma Merchant Services Sage Payment Processing Fundraising Tools

40. The Must Have Fundraising Tool: Mobile Payments Have you ever had to turn a donor away at an event because you could only accept cash or checks? With mobile payment processing tools, you can accept donations from anywhere, at any time. DateFooter40 Easy, Low-risk way nonprofits can turn mobile device into a credit card terminal for that year end fundraising event.

41. The Mobile Processing Products Girl Scouts using mobile credit card swipers sold up to four times as many cookies compared with year-ago sales when the devices were not in use. Mobile Payment Processing Tools can be used for: Bake salesAuctions ConcertsOther away-from-the-office fundraising events TechSoup Offers: Dharma, Shopify, PayAnywhere, Sage DharmaShopifyPayAnywhereSage Non-TechSoup Options: Square, Paypal, Intuit

42. Shopify helps ACCO Fundraise through e-commerce "We went live with Shopify towards the end of April 2013, and in that time we’ve seen a 75 percent increase in sales from the previous year, mainly due to the professional look of the store and the ease of the process.” - Liz Dicus, administrative coordinator at ACCO, TechSoup member

43. Everything you need to sell online AND in store AND on the go. No training required, no web or design skills needed. Limited time offer - lower admin fee for the bundled product offer (1 year free of unlimited subscription) until January when prices will go up! New Product: Shopify Online + POS + Mobile ShopifyShopify Online, POS, and Mobile now offered together for one complete commerce solution!

44. GlobalGiving GivingTuesday GivingTuesday ROI and 6 Tips for Online Fundraising GivingTuesday ROI and 6 Tips for Online Fundraising Fundraising with #GivingTuesday: Time to Plan Storytelling for Success: Three Crowdfunding Campaigns Storytelling for Success: Three Crowdfunding Campaigns Which Crowdfunding Platform Is Best? Additional Resources

45. Q & A Please type your questions in the chat window.

46. 11/13: Tech Donations for YMCAsTech Donations for YMCAs 11/19: Every Kid Ready to Read: Tech Tools for Early LiteracyEvery Kid Ready to Read: Tech Tools for Early Literacy 11/20: Communicate and Collaborate with Microsoft’s LyncCommunicate and Collaborate with Microsoft’s Lync Upcoming Webinars

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