1. Occasions for Public Speaking

2. Apple Keynote 2014

3. Speech “Genres”  “A rhetorical speech genre represents a coherent and recognized arrangement of elements in a composition or discourse that is appropriate to certain occasions and that creates audience expectations that constrain and guide a speech’s content, style, and delivery.”

4. Genres  Genres are methods for interpreting objects (texts)

5. Genres  Genres are practical tools that speakers can use to anticipate and control the reactions of an audience  Genres serve to provide audience members with frameworks for interpretation.

6. Examples of Genres

9. Influence of the Occasion  Specific speeches for specific occasions  Constraints created by occasions  Constraints not absolute

10. Decorum  “A decorous speech is one that conforms to the expectations of a particular occasion.”  Formality  Length  Intensity

11. Decorum  Supporting material  Identification  Identify your purpose

12. Deliberative Speaking  Prevalent with any formal or informal decision-making group – “What shall we do?”  Answer not self evident, but a decision is required  Involves informing and persuading

13. Deliberative Speaking  Community Service  Oral reports & presentations  Group presentations  Public hearings & debates

14. Ceremonial Speaking  Also known as epideictic speaking  Focus on values and bringing people together  Impact of resonance  Articulating unexpressed feelings

15. Ceremonial Speaking  Speeches of greeting  Introductions  Speeches of tribute  Testimonials, eulogies, toasts, roasts  Speeches marking awards  Presentation, acceptance

16. Deliberative/Ceremonial  Keynote  After-dinner  Commencement

17. Reagan’s Challenger Address

18. Bobby Kennedy on Death of Martin Luther King, Jr.

19. Chip Kidd @ TED