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Published byWilla Cox Modified over 8 years ago
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NIKE
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Founded in Oregon in 1960 Founder: William J. Bowerman and Philip H. Knight Type: Manufacturing and designing sportswear, making sportswear and sportsequipment Name: First name was Blue Ribbon Sports in 1964, later Nike in 1978 Meaning: Wing goddess of victory Headquarters: Washington country, Oregon in The United States Introduction of Nike
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Also Nike brands Air Jordan Bauer Cole Haan Converse
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Competitions Adidas Reebok Puma Asics
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Target audience People who often practice a sport, like sports or athletes
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Brand image Pure American icon High performance, innovative aggressive brand Associated with top athletes A brand for winners and for people who don’t give up
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Name The first name was Blue Ribbon Sports in 1964 Later it became Nike in 1978
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Positioning NIKE positions themselves as an athletic-wear company that is built around the ideal that everyone is an athlete. (“athletic shoes for winners.”)
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Packaging Shoes: the shoe boxes are mostly in beige and orange, skate shoes are packaged in green boxes Accessories: in red color package Colorful packages
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Commercial nike https://www.youtube.com/watch?v=2JnYcuRW_qo
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Slogan JUST DO IT
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Logo Logo at this moment is the Solo Swoosh
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Nike products Footwear Running Basketball Soccer Sport-inspired urban shoes Children’s shoes Performance equipments Bags Socks Sport balls Eyewear Bats Gloves
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Nike products Apparels and accessories Athletic bags Swimwear Cycling apparel Belts
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Nike + Running app Iphone Gps Nike smartwatch Nike Fuelband
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Social media Active on the social media Twitter, Instagram and Facebook Communicate about Nike and advertising
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