1. 5 Reasons HTML5 Apps are Easy to Monetize Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.de

2. 2 WHO? 10+ years in mobile gaming Ex-Yahoo! Games Manager Serial games entrepreneur Big supporter of HTML5

3. 3 WHAT IS THE STATE OF ?

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6. 6 SHOULD WE BE WORRIED?

7. 7 We are here!

8. ‘S SUPER POWERS:: -Multiple Platform Support -Everybody can play – instantly -No download or installation -High virality -Real-time updates -No dependency on App Stores

9. 9 WOW! But how to make money with games?

10. 1. Various Business Models -In-Game Advertisement -Freemium -License Fee -Subscription

11. 2. Distribution Channels -Mobile Web -App Stores (Hybrid App) -Carriers -Social Networks

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13. 3. Great Virality -Just share a link -Everybody can play it

14. 4. Instant Accessibility -Click-and-play flow -No download & installation -No forwarding to external app store

15. 15 4. Instant Accessibility

16. 5. Optimization on the Go -Much easier A/B Testing -Update on the fly without any hustle and delay -Always up-to-date

17. 17 GAME SUCCESS STORIES

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19. 19  2.5m Users WW  30% Day-1 Retention

20. 20 GOT A GAME?

21. HOW WE CAN HELP U! Distribution: One access point to 20+ channels globally Distribution: One access point to 20+ channels globally Discovery: Cross-promotion & viral features Discovery: Cross-promotion & viral features Monetization: Localized payments in 85+ countries + Advertisement Monetization: Localized payments in 85+ countries + Advertisement Interested? Send us an email! html5@softgames.de

22. 22 THANKS! Questions? www.softgames.de html5@softgames.de @softgames LinkedIn.com/in/alexanderkrug