1. Chapter 7 Working with Type

2. Goals Practice the three methods of creating type in Illustrator: - Type at a point, type in an area, and type on a path Discover the quirks of typefaces, font families, and font formats Format type with skill Get an overview of what to know when importing, exporting, installing, and embedding fonts Learn basic design techniques when choosing and working with fonts and type layouts Become familiar with typography terminology

3. Creating Type in Illustrator There are three ways to create type in Illustrator: –Typing at a point –Typing in an area –Typing on a path

4. Formatting Type Format type with the Character panel –Font style, size, kerning, leading, and tracking. Format paragraphs with the Paragraph panel - Alignment and indents

5. The Story of Fonts (1 of 2) Fonts are a full set of printing type or of printed or screen characters of the same design. A font family is a group of similarly designed font sets, like Arial Black or Arial Italic.

6. The Story of Fonts (2 of 2) Font copyright— What’s the big deal? Linking and embedding fonts in Illustrator— What’s the difference?

7. Font Formats Type 1: A resolution-independent digital font type that can translate a font from the screen to a high-quality font in print –Used by graphic designers whose work specifically goes to print TrueType: The standard for digital type fonts –Within a single font format, has the ability to translate fonts for both print and screen OpenType: An extension of the TrueType font technology –Cross-platform-compatible –Supports expanded character sets and languages

8. Lesson: Recipe Card Hands-on experience creating type and applying formatting options

9. Designing with Type Like color, type evokes a look and feel. Typography tips to consider for readability and visual impact: –Spacing and alignment: Line length, leading, kerning, tracking, and justification –Font selection and size: Proportional vs. fixed pitch, serif vs. sans serif, contrast (size, weight, structure, form, color, and direction)

10. Summary One of Illustrator’s great strengths is its ability to work with type. Create, format, and manage type and font families with ease in Illustrator. Attention to type design (readability and visual impact) can make all the difference in your illustrative work.