2. The Problem : Fire danger is REAL and people get TRAPPED Each year, approximately 1 in every 250 homes in the United States will have a fire large enough to call the fire department. (Source: NFPA) A person has approximately 30 seconds to decide their escape route during a fire. Every family member must be able to escape from 2nd and 3rd story rooms, usually through an egress window. (Source: NFPA) Every year, fire accounts for more deaths and injuries than all natural disasters COMBINED. (Source: USFA)

3. Will It Be Too Late For Rescue?

4. The Solution : Provide a Quality Escape Solution Escape fire, home invasion or other dangers with the firefighter-recommended permanent escape ladder. PEARL is the BEST escape solution available! Better than a portable ladder… PEARL is always WHERE you need it, WHEN you need it.

5. The Solution : Provide a Valuable Escape Solution Supports 1500 lbs. Child-friendly with anti-slip rungs and standoffs 23’ 8” ladder accommodates a two or three story home Can be painted or wallpapered to blend with any décor Energy Star compliant Engineered for repacking and reuse Includes a limited 15 year warranty Fits inside standard 2 x 4 walls

6. The Solution : Provide a Convenient Escape Solution

7. Families Cannot Solely Rely on Smoke Alarms 50% reduction in fire fatalities since the introduction of smoke alarms into the home. 90% of all residences have smoke alarms today. Smoke alarms were present in 58% of fatal residential structure fires, but only operational in 37% of those fatal fires. That means that most often where smoke alarms are present in a fatal fire, the smoke alarm is nonfunctional due to dead or missing batteries. (Source: USFA)

8. What Do The Experts Say?

9. - Rosemary R. Cloud Fire Chief, City of East Point - James McMullen California State Fire Marshal, Retired

10. Why PEARL Makes Sense In the post 9/11 marketplace, consumers embrace the need for preparedness and are more safety conscience. The media headlines share the details of tragic stories and create a sense of urgency for homeowners: –October, 2007 - Ocean Isle fire where 7 college students were killed trapped upstairs in a 3-story beach house Once educated about the PEARL product, parents understand the value and are willing to purchase this one time “insurance policy” for children that sleep upstairs.

11. Awards and Recognition PEARL has won numerous awards in the safety and building industry since the launch in October of 2005. Recognized by LBM JOURNAL as one of the 2006 "Hottest Picks" from the International Builders' Show. Each year LBM JOURNAL seeks innovative new products. Top 100 Building Products in 2007 and 2006 recipient of the BUILDING PRODUCTS MAGAZINE MVP (Most Valuable Products) Award honoring the best new building materials and products of the year. 2006 recipient of the Home Safety Council Product Innovation Award for Consumer Safety.

12. Media Attention PEARL has garnered tremendous media coverage.

13. PEARL is Changing Building Code In PEARL’s short history, one municipality has changed building code to require permanent escape ladders in single and multi-family residential housing. (East Point, GA) Other cities are seriously considering adopting these same measures. (La Vergne, TN) PEARL Protected is working diligently to support this movement throughout the country.