1. HW220 Unit 8 Contemporary Weight Loss Programs Patty Willeman, MS, RCEP

2. Weight Loss Advertising Focus of tonight’s seminar is on current trends in weight-loss advertising Please be sure that you have downloaded and reviewed the FTC publication “Weight- loss advertising: An analysis of current trends” http://www.ftc.gov/bcp/reports/weightloss.pdf

3. Warm Up Activity: Weight Loss Products Have you ever used a weight loss product? If you have tried a weight loss product, was it effective? If you have not tried one, just answer with “No” Would you recommend people to use weight loss products in general (if you had to choose a yes or no answer)? 3

4. Unit 8 Project Exercises Go to the MyPyramid Menu Planner. www.mypyramidtracker.gov/planner/launchP age.aspx Enter your personal information and click Submit. Choose the menu planning option for either maintaining your current weight or moving toward a healthier weight. Click on the link to “site tour” and watch the tour.

5. Unit 8 Project Exercise, cont. Plan a week’s worth of meals. Click on the “reports”tab at the top of the screen. Choose a report from the 5 choices and write a one page paper on your findings (APA format). Include a screenshot of your results and a separate reference page.

6. Unit 9- Final Project You will create a personal Diet and Nutrition Education Guide as a resource in your diet and nutrition career. The guide is a way to capture important information about Contemporary Diet and Nutrition course content, resources and tools used in the study and practice of nutrition as well as your Personal Assessments related to Diet and Physical Activity. The guide can serve as a handy reference as you continue your nutrition studies or to use in your professional career.

7. The guide must contain important web sites, books and software. The Appendices must include a copy of your MyPyramid Diet Quality and Physical Activity Status and your summary of the dietary habits of the community you selected.

8. Instructions: Create your Diet and Nutrition Guide in Microsoft® Word. You may use your own template of the one provided by the Instructor. Please refer to the Instructor’s Example for additional details related to a template that has already been set up in Microsoft® Word. Templates are available in Microsoft® Word 1997-2003 and Windows Vista as well as from the Microsoft® Web site:(book templates); (manuals); (guides).

9. Requirements: Each chapter in the Diet and Nutrition Education Guide should contain the following information: –A 3-4 sentence description of three (3) key learning points from the unit –A list and short description of three (3) Web sites identified in the Web Resources –A list and short description with one (1) article, essay or book related to the unit topic –A list and short description of one nutrition, physical activity or health-related software program or online tracking system (e.g., MyPyramid). Note: Chapter 16 in our course text book by Schlenker and Long, Williams' Essentials of Nutrition & Diet Therapy, Ninth Edition, page 400, To Probe Further, has information related to selecting computer nutrient-calculation software.

10. Appendices: Diet and physical activity assessment: Include your Unit 2 Project Exercise of your personal diet and physical activity assessment write- up. Conduct an Internet search on the dietary habits of a community in which you are interested. You can choose from the list below or select your own community. Prepare a 100-150 word summary of the information that you found on their cultural food preferences. You can use a search engine like Google or the Health Sciences Resource Room. Properly cite the website in your write up. –African American –Appalachian –Amish –Hmong –Mexican-American –Middle Eastern –Puerto Rican –Vietnamese

11. Unit 8 Seminar OK, Let’s talk about weight loss advertising!

12. Surgeon Generals Call to Action December 2001 the Surgeon General’s Call to Action to Prevent and Decrease Overweight and Obesity was released Community & personal responsibility The media is a member of the community that can assist in implementation

13. The Media The Surgeon General’s report charged the media with “encouraging truthful and reasonable consumer goals for weight loss programs and weight management products”

14. FTC Report Report is a joint effort of the FTC and the Partnership for Healthy Weight Management which consists of reps from science, academia, health care, government, & commercial orgs who share the mission of promoting sound guidance on strategies for achieving & maintaining a healthy weight

15. Seminar Q#1: Why is weight-loss advertising a concern of the Federal Trade Commission (FTC) Bureau of Consumer Protection?

16. The Federal Trade Commission (FTC) Bureau of Consumer Protection What are the functions of the FTC? What is the history of the agency? What are some examples? FTC report pages 25-28

17. Functions of FTC The FTC and FDA have concurrent jurisdiction over weight-loss products FTC has primary jurisdiction over the advertising of OTC drug products, devices, and dietary supplements

18. FTC Act Under the FTC Act the advertising of products and services for weight loss is governed by the same legal standards that apply to all other product & service promotions: 1.The ad must be truthful and not misleading 2.Before disseminating an ad, advertiser must have adequate proof for all objective product claims

19. Enforcement History First weight-loss case was in 1927: McGowan’s Reducine. Unsupported claims After 1994 DHSEA and shift of responsibility number of cases has increased exponentially – why is that? What did DSHEA do?

20. Q1Summary: Functions of FTC 1.Law enforcement 2.Regulate the industry 3.Protect the public

21. Seminar Q#2 According to Weight-Loss Advertising: An Analysis of Current Trends report what are some of the results that are promised by weight-loss advertisers?

22. Results Pounds “melt away” “You continue to eat your favorite foods” “Quick results” “No exercise” “Guaranteed”

23. Claims by Category Testimonials Before/after photos Rapid weight-loss claims Lose weight without diet or exercise Scientifically proven/doctor endorsed What are some others?

24. Advertising Patterns Most ads use one or more techniques Historical comparison 1992 to 2001: number of weight-loss advertisements increased 129% and products increased 157%!! Increase in consumer testimonials has increased as well as claims that are obviously false

25. Seminar Q#3 What role do evidence-based guidelines play in helping Americans maintain a healthy body weight?

26. Overweight and Obesity 66.3% of Americans over the age of 20 are overweight or obese http://www.cdc.gov/nc hs/data/hus/hus07.pdf #074http://www.cdc.gov/nc hs/data/hus/hus07.pdf #074 Spend >35 BILLION dollars/yr on weight loss products and services Cycle of failure, effects on self-esteem and health

27. Evidence-based Guidelines for Weight Loss Issued by NIH Simultaneously reduce calories and increase physical activity Safe rate is 1-2# loss per week, 10% of body weight in 6 months One pound of fat = 3500 calories Create 500 to 1000 calorie deficit per day

28. Evidence-based Guidelines for Weight Loss Very low calorie diets (i.e.<1200 kcal/d) produce fast weight loss but low long term success Focus on a balanced diet with adequate nutrients, fiber and vitamins and minerals

29. Evidence-based Guidelines for Weight Loss Focus on behavior changes Daily physical activity Stress reduction Lifestyle changes

30. Overall Report Findings and Recommendations There is considerable room for improvement in weight-loss advertising! What were some of their findings? What were some of their recommendations?

31. Summary and Q&A False and deceptive advertising puts the public at risk The public should make an effort to educate themselves on safe weight loss and how to recognize scams Public should follow evidence-based weight loss guidelines and not look for the “miracle cure” FTC regulates and enforces the law with the weight loss industry however it cannot keep up with the scams!