1. TTB COLA UPDATE THE WINE INDUSTRY PERSPECTIVE Jeannie Bremer Vice President—Compliance and Public Policy The Wine Group

2. TTB COLA UPDATE  We support increase in allowable revisions  Industry supports COLAs  Certainty that label is compliant with federal regulations  Market/trademark research  State brand/label registration  Brand acquisition research/compliance

3. TTB COLAS—BALANCING ACT  NCSLA: Honolulu Meeting Announcement  TTB Budgetary Issues  Needs of Industry and State Regulators (brand registration)  Cooperation between TTB, States and Industry is key

4. STATE BRAND/LABEL REGISTRATION  COLAs are KEY to the state brand/label registration process  Why brand/label registration?  Product information  Tax determination  Franchise protection/territory designation  Price posting  Is there a way to accomplish the state requirement while easing the burden on TTB and industry?  Better use of limited state resources?

5. COLA SOLUTIONS: TTB CERTIFIED LABEL EXAMINERS  TTB’s Certified Chemist Program: Authorizes chemists to conduct laboratory analysis for export certifications.  Sign export certificates (VI1 form)  Analysis does not need to be signed/processed by TTB

6. TTB CERTIFIED LABEL EXAMINERS  TTB Certified Label Examiners: Could it ease TTB’s regulatory burden?  Would the states accept COLAs approved by TTB Certified Label Examiners?

7. THANK YOU!