2. Amlan Debnath VP, Integration Products Oracle Corporation

3. Oracle Application Server Integration: Overview and Vision

4. Integration “35% of all IT spending is for application integration” Gartner Group “60% of the implementation cost of an ERP package is spent on integration.” Meta Group CIO, Major Insurance Company Forrester Research “50% of my IT budget is spent on interfacing.”

5. Current IT Situation Huge Diverse Portfolio: Legacy Applications, Application Suites, New Applications App

6. Business Challenges  Be Responsive – Speed of business – Business process changes – Regulations compliance  Get more from your IT investments – Utilize existing systems better – Consolidate  Get more from your employees – Automate and act on exceptions – Monitor and fix issues proactively

7. Integration Integration connects diverse data, applications and people within and outside the enterprise. Partners ERP CRM Database Data & ApplicationsPeople

8. Integrated Application Suite Expense Management Email Marketing Configuration Engine Service Contracts Indirect Spend Time Reporting Web Store Recruitment Supply Chain FinancePurchasing Sales Service Marketing Projects HR         Helps, but does not solve all integration problems.

9. Point to Point Integration Legacy Custom tactical solutions don’t scale and are hard to maintain.

10. Integration Platform Legacy Integration Platform Right choice. Lower cost, scalable and manageable.

11. Integration Platform Data Management Transformation Translation Validation Visual Tools Metadata Repository Data Internationalization Business Process Management Business Events Error Handling Process Management Workflow Process Optimization Organizational Management Process Automation Connection & Messaging Services Message Protocols Delivery Protocols Routing Adapters Business Activity Monitoring Alerts Reporting Logging Auditing Data Mining Trading Partner Management Profile Management Exchange Formats Industry Processes

12. Integration Platform: Connectivity  Broad Connectivity via Adapters – Standards (JCA) based adapters – Technology adapters – Applications adapters – Legacy/Mainframe adapters – Standards based Adapter Framework Data Source Adapter Translate Transform Validate

13. Integration Platform: General  Single Platform – EAI, B2B, BPM, BAM  Model-driven – Flexible to adapt to business needs – Customizable for different groups – Preserve Intellectual Property across revisions  Standards-based – Easy to learn and understand – Easy to find resources – Preserves Intellectual Property in a neutral format – Easy to connect to other systems

14. Integration Platform: Value Adds  Packaged Value Added Services – Process Monitoring – Activity Monitoring – Process Optimization  Extends E-Business Suite – B2B and Business Flow accelerators  Platform to Build Composite Applications – Integrated Development Platform – Add Custom components – Integrated Portal Platform

15. Integration Platform Product SpaceNeed Application NetworksExtend Business Flows BPO, BAMActivity Monitoring and Optimization BPMWorkflow, Business Process Orchestration B2BiBusiness Partner Integration EAI/A2AProcess Integration Message BrokerData Integration PortalsContent Aggregation EIIData Synthesis AppServer, MessagingCode Based Integration ETLData Warehousing Replication – File, DBData Replication

16. Portals, J2EE Product SpaceProduct Application NetworksProcessConnect + Oracle EBS BPO, BAMProcessConnect BPMProcessConnect B2BiProcessConnect + Industry Solutions EAI/A2AProcessConnect + Adapters Message BrokerInterConnect + Adapters PortalsContent Aggregation EIIData Synthesis AppServer, MessagingCode Based Integration ETLData Warehousing Replication – File, DBData Replication

17. Database Product SpaceProduct Application NetworksOracle AppServer Integration BPO, BAMOracle AppServer Integration BPMOracle AppServer Integration B2BiOracle AppServer Integration EAI/A2AOracle AppServer Integration Message BrokerOracle AppServer Integration PortalsOracle Portals EIIOracle Portals - XQuery Support AppServer, MessagingOracle JMS, OC4J ETLOracle Data Warehouse Replication – File, DBOracle Streams

18. Other Considerations  O/S and Hardware – O/S and Hardware agnostic – Scale up incrementally  Cost of ownership – Cost of ‘total’ software, services and support – Complete, Integrated, standards based platform – Integrated administration and management  Vendor Considerations – Stable and viable – Strategic focus on integration – Focus on reliability and performance

19. Future Trends  Integration will become mainstream – Standards will become established – Simplicity and Cost will be important – Packaged solutions for faster implementation  Expanding scope – Integrated platforms - IDE, AppServers, Portals, Integration, BI for app building – Vendor consolidation  Integration outsourcing will increase – Hosted internally or outside the enterprise

20. Oracle Roadmap  Mainstream product – Continue to adopt and extend Standards – Continue to simplify design, develop, build, deploy, manage cycle – Introduce accelerator packs for faster implementation  Expand scope and unify – Continue to unify environment for all components – Expand feature set – monitoring, optimization  Promote Integration outsourcing – Offer outsourcing options

21. Oracle Solution  Be Responsive – Event driven real-time connectivity – Model driven systems for rapid changes – Pre-built Industry Solutions for faster deployments  Get more from your IT investments – Leverage using Service Oriented Architecture – Complete and Integrated Offering – Hardware and O/S agnostic  Get more from your employees – Automate Business Processes – View and act on exceptions – Monitor your key metrics

22. Summary Only Oracle provides the complete integration platform for all your integration needs, today and tomorrow.

23. Find Out More The Seven Basic Concepts of Application Integration Tuesday, September 9, 8:30AM, Room 135 Business Process Management for Beginners Tuesday, September 9, 5:00PM, Room 302 Connect Your Business Applications with The Enterprise: A Step-By-Step Guide Wednesday, September 10, 11:00AM, Room 302 Streamline Business Processes in Real Time with Business Activity Monitoring Thursday, September 11, 8:30AM Room 302

24. Oracle DEMOGrounds Automate and Optimize Business Processes Integration for DBAs Demo and Hands-on Lab Extend the Oracle E-Business Suite Real-Time Process Monitoring with Oracle Portal