1. Saturday 7 May 2016 University of Leicester 4th Self-Publishing Conference Daniel Norris, Alice Graham, Sian Orrell Digital Marketing Services - Matador Using Your Author Website to the Full #selfpubconf

8. Why use social media? Unless you carry out marketing, you stand little chance of selling copies Allows readers to find out about the author behind the book Huge online writing community Allows you to reach a much wider audience

9. Different types of social media Twitter – quick updates Facebook – embedded content Instagram, YouTube, Pinterest – more graphic- based Goodreads – author-orientated

10. Be active… Keep people updated regularly

11. Start a discussion… Start a conversation with others

12. Connect with others… Interact and connect with other users

13. Top tips for posting P ost regularly D edicate time to growing an audience P ick a platform that suits you D on’t be afraid to try things out D on’t hard sell

14. What is a book trailer? A short video that promotes a forthcoming title An increasingly popular way to capture the main essence of a book A great way to enhance your social media pages

15. Share on social media…

16. Example 1 A Different Reflection

17. Example 2 Inside the Crocodile

18. Dos and Don’ts Ensure your trailer is professional designed Include buying information and copyright information Mention your social media handles Promote, promote, promote! Avoid making the trailer longer than a minute Stay clear of using lots of text

19. To sum up… Help create unique online identity Increases book sales Allows you to broaden your audience Innovative way of marketing your books and yourself