1. 1 © 2016 Samsung Electronics America - Confidential Introducing MagicInfo Premium I

2. 2 © 2016 Samsung Electronics America - Confidential The MagicInfo Concept What is Samsung MagicInfo? What is Samsung MagicInfo? Samsung MagicInfo is a family of turnkey digital signage solutions for Samsung commercial LFDs, designed to provide high quality digital signage simply, and at a lower cost. Samsung MagicInfo is a family of turnkey digital signage solutions for Samsung commercial LFDs, designed to provide high quality digital signage simply, and at a lower cost. It is designed to allow a user to build a digital signage system as easily as possible, and manage it over a network, wired or wireless, from a PC with installed MagicInfo Server software. It is designed to allow a user to build a digital signage system as easily as possible, and manage it over a network, wired or wireless, from a PC with installed MagicInfo Server software. MagicInfo consists of two parts: MagicInfo consists of two parts: The MagicInfo player software installed onto the Samsung PC module for each display. The MagicInfo player software installed onto the Samsung PC module for each display. MagicInfo Server software to be installed on a networked Windows PC, supplied by the user. MagicInfo Server software to be installed on a networked Windows PC, supplied by the user. LFD with MagicInfo User PC with MagicInfo Server Media Files via IP Network

3. 3 © 2016 Samsung Electronics America - Confidential The Benefit of MagicInfo MagicInfo offers cost effective digital signage as a turnkey solution from a single manufacturer. MagicInfo offers cost effective digital signage as a turnkey solution from a single manufacturer. It removes the need to integrate a separate media player into the display system. It removes the need to integrate a separate media player into the display system. It eliminates dealing with multiple sources and/or signal distribution. It eliminates dealing with multiple sources and/or signal distribution. MagicInfo provides easy content scheduling, hardware management, and remote control. MagicInfo provides easy content scheduling, hardware management, and remote control. MagicInfo features simple configuration and easy to use interfaces. MagicInfo features simple configuration and easy to use interfaces. Without MagicInfo With MagicInfo MagicInfo LFD 5 MagicInfo Server PC MagicInfo Server PC LAN LAN MagicInfo LFD 4 MagicInfo LFD 1 MagicInfo LFD 2 MagicInfo LFD 3 Media Player + Display LAN Server PC

4. Introducing MagicInfo Premium I 4

5. 5 © 2016 Samsung Electronics America - Confidential Introducing MagicInfo Premium I MagicInfo Premium I is the most powerful development in Samsung’s digital signage software family MagicInfo Premium I is the most powerful development in Samsung’s digital signage software family Building on the foundations of successful previous versions of MagicInfo software, Premium I is designed from the ground up to deliver a true enterprise class solution that can meet the demands of any digital signage application. Building on the foundations of successful previous versions of MagicInfo software, Premium I is designed from the ground up to deliver a true enterprise class solution that can meet the demands of any digital signage application. MagicInfo Premium I is intended to perform comparably against other mainstream digital signage software packages, at a lower cost with simpler integration. MagicInfo Premium I is intended to perform comparably against other mainstream digital signage software packages, at a lower cost with simpler integration. It offers a complete set of tools, including playback reporting, dynamic database integration, and camera based content triggering. It offers a complete set of tools, including playback reporting, dynamic database integration, and camera based content triggering. MagicInfo Premium I can scale to any size of network, spanning as many sites as desired. MagicInfo Premium I can scale to any size of network, spanning as many sites as desired.

6. 6 © 2016 Samsung Electronics America - Confidential The MagicInfo Premium I Process The user creates content, by taking standard computer content files and uploading them to the MagicInfo Server, or building them into a dynamic multi-zone layout using the MagicInfo Premium Author. The user creates content, by taking standard computer content files and uploading them to the MagicInfo Server, or building them into a dynamic multi-zone layout using the MagicInfo Premium Author. The user then can utilize the browser-based interface provided by the server to manage the uploaded content, and assign it to various schedules. The user then can utilize the browser-based interface provided by the server to manage the uploaded content, and assign it to various schedules. Schedules are then assigned to MagicInfo Premium I displays, and the server publishes them over the network, or via the Internet, to the display’s local hard drive. Content is stored there for playback. Schedules are then assigned to MagicInfo Premium I displays, and the server publishes them over the network, or via the Internet, to the display’s local hard drive. Content is stored there for playback. The MagicInfo Premium I Player software then begins playback of the scheduled content. The MagicInfo Premium I Player software then begins playback of the scheduled content.

7. 7 © 2016 Samsung Electronics America - Confidential The MagicInfo Server The MagicInfo Server is a browser-based software system that manages and controls content and devices, allowing the user to organize and publish content. The MagicInfo Server is a browser-based software system that manages and controls content and devices, allowing the user to organize and publish content. The MagicInfo Server is an on premise (self hosted) using a Windows based PC. The MagicInfo Server is an on premise (self hosted) using a Windows based PC. The user accesses this software from a standard web browser, connecting to the server PC over the network or the Internet. The user accesses this software from a standard web browser, connecting to the server PC over the network or the Internet. Because the system is designed to be web based, a user can connect to the server and interact with it remotely. Because the system is designed to be web based, a user can connect to the server and interact with it remotely. MagicInfo Server supports multiple displays across multiple sites, with multiple users, and does so simultaneously. MagicInfo Server supports multiple displays across multiple sites, with multiple users, and does so simultaneously.

8. 8 © 2016 Samsung Electronics America - Confidential The MagicInfo Premium Author The user can control the basic functions of MagicInfo Premium I from the web interface. The user can control the basic functions of MagicInfo Premium I from the web interface. The MagicInfo Premium Author is a stand alone software tool that goes beyond the basic functions, providing the ability to create dynamic multi-zone templates and more complex layouts. The MagicInfo Premium Author is a stand alone software tool that goes beyond the basic functions, providing the ability to create dynamic multi-zone templates and more complex layouts. The MagicInfo Premium Author is a Windows based application any number of users can install locally on their PCs. The MagicInfo Premium Author is a Windows based application any number of users can install locally on their PCs.

9. 9 © 2016 Samsung Electronics America - Confidential The MagicInfo Premium I Player The MagicInfo Premium I Player is the client application that communicates with the server over the network, or the Internet, and play back published content assigned by the server. The MagicInfo Premium I Player is the client application that communicates with the server over the network, or the Internet, and play back published content assigned by the server. The MagicInfo Premium I Player is installed on the Samsung LFD’s attached media player, an SBB (Set Back Box) accessory PC module. The MagicInfo Premium I Player is installed on the Samsung LFD’s attached media player, an SBB (Set Back Box) accessory PC module.

10. 10 © 2016 Samsung Electronics America - Confidential The MagicInfo Premium I Network The MagicInfo Premium I system is designed to be operated over a network. This is done on a local network, or LAN, via TCP/IP. The MagicInfo Premium I system is designed to be operated over a network. This is done on a local network, or LAN, via TCP/IP. One or more MagicInfo Premium I displays are connected to the network, along with a user supplied PC, that has the MagicInfo Server installed. One or more MagicInfo Premium I displays are connected to the network, along with a user supplied PC, that has the MagicInfo Server installed. This software is a web server utility, containing all necessary components, and provides the user interface via web page to users connected to the network, from their own PCs using a web browser. This software is a web server utility, containing all necessary components, and provides the user interface via web page to users connected to the network, from their own PCs using a web browser. Displays receive commands, content, and schedules from the server, over the LAN. Displays receive commands, content, and schedules from the server, over the LAN. All content and schedules are stored on the server PC. All content and schedules are stored on the server PC. Multiple users can access the server at the same time. Multiple users can access the server at the same time. Multiple displays can be on the same network, and each is independent. Multiple displays can be on the same network, and each is independent. MagicInfo LFD 5 MagicInfo Server PC MagicInfo Server PC LAN MagicInfo LFD 4 MagicInfo LFD 1 MagicInfo LFD 2 MagicInfo LFD 3

11. 11 © 2016 Samsung Electronics America - Confidential The MagicInfo Premium I Network MagicInfo Premium I also offers the ability to control multiple MagicInfo systems from a single point, and tie them together into one larger MagicInfo network across multiple sites. MagicInfo Premium I also offers the ability to control multiple MagicInfo systems from a single point, and tie them together into one larger MagicInfo network across multiple sites. This requires the use of an Internet connection at each site, with the Internet connecting the MagicInfo Premium Server to all displays, to issue all control, scheduling, and content. This requires the use of an Internet connection at each site, with the Internet connecting the MagicInfo Premium Server to all displays, to issue all control, scheduling, and content. Users at each site can connect to the server software user interface from the web browser of their local PCs. Users at each site can connect to the server software user interface from the web browser of their local PCs. MagicInfo Server Site 3 Manage Content Manage Schedule Control Displays Site 1 Site 2 InternetInternet

12. 12 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I Content Samsung MagicInfo Premium I is designed to allow the user to show files from the networked MagicInfo Server PC onto the MagicInfo Premium I LFD, as well as using them in the creation of templates using the Author tool. Samsung MagicInfo Premium I is designed to allow the user to show files from the networked MagicInfo Server PC onto the MagicInfo Premium I LFD, as well as using them in the creation of templates using the Author tool. MagicInfo Premium I allows the use of several types of files: MagicInfo Premium I allows the use of several types of files: Photos and Image files Photos and Image files Music (audio) files Music (audio) files Movie (video) files Movie (video) files Office / HTML files Office / HTML files Adobe Flash and PDF files Adobe Flash and PDF files Live and saved web pages in HTML Live and saved web pages in HTML RSS feeds RSS feeds External inputs External inputs Directly linked database sources (using optional DataLink add-on) Directly linked database sources (using optional DataLink add-on)

13. 13 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I Content Samsung MagicInfo Premium I supports many file formats:Samsung MagicInfo Premium I supports many file formats: Raster file formats JPG, PNG, BMP, GIF Vector file formats SWF, PDF, WMF, EMF, TIF, TIFF Video and animation formats MPEG1/2, MP4, AVI, MOV, WMV, SWF, Real, TP, TS, TRP, TSP, M1V, M2V, M2P, M2T, M4V, M4T, VOB, ASF, ASX, FLV, MKV Office formats Word, PowerPoint, Excel Sound formats WAV, MP3, WMA, OGG, MID Font types TT Live video input support Component, AV, PC, DVI, HDMI, DVI, DP, TV

14. 14 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I Content Additional codecs and readers may be required for certain video, audio, and office file types.Additional codecs and readers may be required for certain video, audio, and office file types. These codecs and viewers are usually available for free online.These codecs and viewers are usually available for free online. These codecs and readers may be installed on the MagicInfo Premium I display as needed, in the same manner as they would be installed on a PC.These codecs and readers may be installed on the MagicInfo Premium I display as needed, in the same manner as they would be installed on a PC. Examples:Examples: To play an MOV based video file, the user would need to install the proper MOV codec on the display prior to use.To play an MOV based video file, the user would need to install the proper MOV codec on the display prior to use. To view an Adobe Acrobat PDF document, the user would need to download and install the Adobe Acrobat Reader software.To view an Adobe Acrobat PDF document, the user would need to download and install the Adobe Acrobat Reader software. To view a Microsoft PowerPoint file, the user would need to download and install the PowerPoint 2010 viewer software.To view a Microsoft PowerPoint file, the user would need to download and install the PowerPoint 2010 viewer software.

15. 15 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I USB Publishing There are some applications where a network to connect the Samsung LFD and a server PC is not possible. In those instances, the user can make use of the USB publishing feature of MagicInfo Premium I. There are some applications where a network to connect the Samsung LFD and a server PC is not possible. In those instances, the user can make use of the USB publishing feature of MagicInfo Premium I. A template is created in MagicInfo Premium I Author, and saved to the user’s PC. A template is created in MagicInfo Premium I Author, and saved to the user’s PC. The Author tool comes with a scheduling utility, and a schedule can be created there, using both the templates from Author, and other media files, and published to a local USB drive. The Author tool comes with a scheduling utility, and a schedule can be created there, using both the templates from Author, and other media files, and published to a local USB drive. Plugging that USB drive into a MagicInfo Premium I display will cause the display to play back the content according to the schedule on the drive. Plugging that USB drive into a MagicInfo Premium I display will cause the display to play back the content according to the schedule on the drive. Copy to display or play directly from USB Create content schedule Save schedule to USB Design screen template

16. 16 © 2016 Samsung Electronics America - Confidential MagicInfo Server Hardware Recommendations ~10 Clients~50 Clients~200 Clients~2000 Clients~5000 Clients5000+ Clients Server ConstructionSingle ServerWeb Server + DB ServerWeb Server + Server Clustering Server OS Windows 7 Pro or Higher Windows Server 2008 / 2012 Windows Server 2008 / 2012 R2 64 Bit Server Spec. CPUIntel i3 or Higher Intel i5 or Higher Intel Xeon E3-1200 or Higher Intel Xeon E5-2400 or Higher Intel Xeon E5-2600 or Higher Intel Xeon E5-4600 or Higher RAM2GB or Higher 4GB or Higher8GB or Higher16GB or Higher32GB or Higher HDDStorage capacity is based on proposed content size. RAID is suggested. Server Construction Web App. One Server Two ServersTwo or More Servers DatabaseOne Server One or More Servers (w/Replication) CacheXXXX One Server or Sharing with DB Server One or More Servers StorageXXXOptionalSpecial Server for Storage DownloadXXOptional Special Server for Download

17. 17 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I Media Players – Accessory PC Modules Samsung commercial LCD displays feature a modular PC system, as accessories. Samsung commercial LCD displays feature a modular PC system, as accessories. A PC module can be easily added to almost any model in the Samsung commercial LFD product lineup, enabling MagicInfo Premium I compatibility. A PC module can be easily added to almost any model in the Samsung commercial LFD product lineup, enabling MagicInfo Premium I compatibility. These modules will be set back boxes (SBB) units, mounted to the rear of the LFD, and connected with a proprietary DisplayPort to DVI cable (included), and power. These modules will be set back boxes (SBB) units, mounted to the rear of the LFD, and connected with a proprietary DisplayPort to DVI cable (included), and power.

18. 18 © 2016 Samsung Electronics America - Confidential Set Back Box (SBB) External slim set back box for compatible LED LFD displays. External slim set back box for compatible LED LFD displays. Attaches to the rear of the display with built in brackets. Attaches to the rear of the display with built in brackets. SBB-DA: AMD Quad core 2.5 GHz, 4GB RAM, Radeon graphics, 64GB SSD, Windows 7 Embedded SBB-DA: AMD Quad core 2.5 GHz, 4GB RAM, Radeon graphics, 64GB SSD, Windows 7 Embedded SBB-B32D: AMD Quad core 2.5 GHz, 4GB RAM, Radeon graphics, 32GB SSD, Windows 7 Embedded SBB-B32D: AMD Quad core 2.5 GHz, 4GB RAM, Radeon graphics, 32GB SSD, Windows 7 Embedded SBB-DI: Intel i5 Dual core 2.7 GHz, 4GB RAM, HD 4600 graphics, graphics, 32GB SSD, Windows 7 Embedded SBB-DI: Intel i5 Dual core 2.7 GHz, 4GB RAM, HD 4600 graphics, graphics, 32GB SSD, Windows 7 Embedded USB (2x 3.0, 2x 2.0) and RJ45 LAN onboard. USB (2x 3.0, 2x 2.0) and RJ45 LAN onboard. Connects to the display (DVI/MagicInfo in) with included DisplayPort to DVI cable (long AND short). Connects to the display (DVI/MagicInfo in) with included DisplayPort to DVI cable (long AND short). Requires second power input. Requires second power input.

19. 19 © 2016 Samsung Electronics America - Confidential MagicInfo Premium I Licensing When a user installs the MagicInfo Server software, and launches the web page for the first time, it will prompt them to enter a license key. When a user installs the MagicInfo Server software, and launches the web page for the first time, it will prompt them to enter a license key. There is an option for trial licenses. When the user fills out the activation form presented on screen, the trial licenses will be activated over the Internet. There is an option for trial licenses. When the user fills out the activation form presented on screen, the trial licenses will be activated over the Internet. The system provides for a 5 display 60 day free trial. The system provides for a 5 display 60 day free trial. When the user is ready to purchase MagicInfo Premium I, the part BW-MIP30PW can be purchased from a Samsung reseller. This will allow for one additional monitor to be added to the server per license purchased. When the user is ready to purchase MagicInfo Premium I, the part BW-MIP30PW can be purchased from a Samsung reseller. This will allow for one additional monitor to be added to the server per license purchased. The user can purchase as many licenses they need to meet the number of monitors. For example, if the user has 11 monitors, so they would purchase 11 BW-MIP30PW software licenses. The user can purchase as many licenses they need to meet the number of monitors. For example, if the user has 11 monitors, so they would purchase 11 BW-MIP30PW software licenses. The license key is entered into the server under the System tab. The license key is entered into the server under the System tab.

20. 20 Jonathan Brawn Principal Brawn Consulting O: 760.304.8152 C: 760.224.3628 E: jonathan@brawnconsulting.com Brian Kosich Engineering Services Manager Brawn Consulting O: 760.304.8746 C: 760.716.8077 E: brian@brawnconsulting.com For more information, contact your local Samsung representative, or Brawn Consulting:

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