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Published byJulius Byrd Modified over 8 years ago
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GiftCloud Team Risky Business GiftCloud will be the hub for all customers’ gift card related needs. Our revenue will be supported by our centralized vending of gift cards from a variety of retail stores and restaurants, as well as advertising through our ability to sell targeted audiences to interested companies.
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The Frustration of Gift Cards Lost “Mom. Have you seen my card to Red Mango? Maria wants to go out tonight.” Forgotten “What? I thought you grabbed it off the counter? I didn’t get it! That was your job!” Unwanted “American Eagle? Who shops at American Eagle?”
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Goals of GiftCloud “Electronify” all gift cards No more plastic, everything online Have gift cards on you anytime, anywhere Sell gift cards electronically Create a marketplace for gift cards No more losing value on unwanted cards Any received gift card becomes valuable Environmentally friendly No more wasted plastic
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Target Market Age 16-30 People who are willing to use the needed technology Middle Class People who care about maximizing the amount of money that they receive
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Business Model Marketplace Buyer Buy gift cards low, sell high Advertisements Targeted right at the advertisers market Real time interests and cravings
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Competition Marketplaces GiftCardRescue, CardWoo.com and SwapAGift.com Cash Transactor Visa Gift Card Retailer Vendor TransactionWireless.com and Giftango.com
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