1. TWOJA CYFROWA PRZYSZŁOŚĆ. JUŻ DZISIAJ. Dr Giles Nelson Senior Vice President, Software AG © 2016 Software AG. All rights reserved. For internal use only

2. Dr Giles Nelson Senior Vice President, Software AG © 2016 Software AG. All rights reserved. For internal use only THE ART OF DIGITIZATION or What you need to make sense of an everything connected world

3. 3 | WE’VE ONLY SEEN THE TIP OF THE DIGITAL ICEBERG © 2016 Software AG. All rights reserved.

4. 4 | © 2016 Software AG. All rights reserved. A DIGITAL BUSINESS IS ONE DEFINED BY ITS TECHNOLOGY AND DATA

5. 5 | WHAT MAKES A COMPANY DIGITAL? © 2015 Software AG. All rights reserved. For internal use only Digital Conventional 1.Technology supports the company’s strategy 1. Technology is an integral part of the company’s strategy 2.Technology supports existing business models 2.Technology enables new business models 3.Company’s IT skills are operational 3.Company’s IT skills are analytical 4.Data is reported on. About the past 4.Data is acted on. Now 5.Revenue is from conventional products 5.New digital products are created and monetized

6. 6 | © 2015 Software AG. All rights reserved.

7. 7 | © 2016 Software AG. All rights reserved. IOT EXTENDS DIGITIZATION INTO THE REAL WORLD

8. 8 | THE IMPACT OF THE INTERNET OF THINGS That’s an additional 10% of the world economy! McKinsey estimates that by 2025, the impact of the IoT will be worth up to $11 Trillion © 2016 Software AG. All rights reserved.

9. 9 | © 2016 Software AG. All rights reserved. For internal use only What are your firm’s plans to adopt M2M/IoT solutions or applications?

10. 10 | ANOTHER ERA OF COMPUTING Distributed 1980s Internet of Things 2010s and beyond Mobile, social 2000s Web 1990s Database 1970s Mainframe 1960s Increasing connectivity Increasing data volumes © 2016 Software AG. All rights reserved.

11. 11 | © 2015 Software AG. All rights reserved.

12. 12 | © 2016 Software AG. All rights reserved. For internal use only © confused.com

13. 13 | © 2015 Software AG. All rights reserved.

14. 14 | © 2015 Software AG. All rights reserved. For internal use only

15. 15 | © 2016 Software AG. All rights reserved. For internal use only

16. 16 | IN A DIGITAL BUSINESS THE APPLICATION IS DEAD Applications are good when IT is supporting the business But no good when IT is differentiating the business

17. 17 | Innovation only through vendor Co-innovation through customers and vendors PRODUCT APPLICATIONS VERSUS PLATFORM BASED APPLICATIONS Product Based Application n Application 2 Application 1 (Use case 1) Microservices Agile Flexible/fast Platform Based Digital Business Logic (Innovation Layer) DIGITAL PLATFORM Use case 1Use case 2Use case n PRODUCT APPROACHPLATFORM APPROACH Monolithic Complex Inflexible/slow Digital Application 1Digital Application 2Digital Application n

18. 18 | DIGITAL BUSINESS PLATFORM An integrated set of Technologies and Tools to Manage Digital TRANSFORMATION and to IMPLEMENT new Business Designs. A FOUNDATION FOR DIGITAL TRANSFORMATION

19. 19 | SOFTWARE AG‘S DIGITAL BUSINESS PLATFORM 5 BUILDING BLOCKS ANALYTICS & DECISIONS Enabling faster and better decisions PROCESS Combining people, business and things INTEGRATION Connecting multiple endpoints IN-MEMORY DATA Providing performance and scale BUSINESS & IT TRANSFORMATION Manage and govern the change + HYBRID CLOUD ON PREMISE

20. 20 | ANALYTICS – FROM THE PAST TO THE FUTURE Understanding what happened For reporting Understanding what is happening For taking action Understanding what will happen For predicting Now Past Future

21. 21 | Time Business Value Business event High value response Time to act Low value response IN A BIG, FAST DATA WORLD THE VALUE OF DATA FALLS RAPIDLY

22. 22 | CLOSING REMARKS Digitization isn’t about “using IT”, it’s about –Self disruption –the creation and monetization of digital products Yes, “every company will become a software company” –and you’re not going to differentiate by using applications

23. 23 | © 2016 Software AG. All rights reserved. For internal use only