1. Social Media 101: Twitter

2. Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? – What shouldn’t you do? – Building your brand Increase Following & Engagement Helpful Hints, Tools, & Sites

3. Personal Background Kevin MacDonald CMA, CPA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

4. Social Media Background Kevin MacDonald CMA Twitter since March 2009 – @k_macd11 – @L6SBC – @EdmOKFanBus Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

5. Why Twitter? Breaking News Following Trends

6. Trends

9. Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media

10. Twitter Demographics (2014:US)

11. Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media Most Interactive Platform Increase Website Traffic

12. Why Twitter?

13. What To Do? Communicate Message Behind Your Brand

15. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers

16. RT / Favorite / Engage & Converse

18. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible

19. Use Pictures, Links, & Videos

20. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags

21. Popular Hashtags #yeg – City of Edmonton #yegwx – Edmonton Weather #yegtraffic – Local Traffic #yegbiz – Edmonton Business #ybcevents – Edmonton Business Events #yegre – Edmonton Real Estate #(Occupation) – Various (#yegfit) #FF – Follow Friday #TBT – Throw Back Thursday

22. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet

23. Completed Profile?

24. Completed Profile!

25. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet Value/Conversation vs Selling

26. What Not To Do? DON’T SELL!!!!! (10% of tweets) Just Talking About Yourself Break all da Rules of Grmmar + Spalling Auto DM People Be Controversial Ignore Mad Customers Good guidelines: http://marcguberti.com/2015/06/successful-social- media-marketing-guidelines/: http://marcguberti.com/2015/06/successful-social- media-marketing-guidelines/

27. Mad Customers

28. Increase Following & Engagement Know WHO your audience is & what they WANT

29. Who Are Your Followers?

32. Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum)

33. Using Pictures with Your Tweets

34. Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum) Refine your tweets Repeatedly use your good material Personality Offer contest or Twitter password TweetUp

35. Personality

36. Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools & Websites

37. Sites to Help You http://who.unfollowed.me/ http://hootsuite.com/ http://analytics.twitter.com/ Site with Pictures https://manageflitter.com/ http://www.tweriod.com/ http://hashtagify.me/ Social Media Marketing Plan

38. Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools & Websites Ask for Help! Community is there to help you! @L6SBC @SunnyLenarduzzi @ambermac @MarketingRxCa @L6SBC@SunnyLenarduzzi@ambermac @MarketingRxCa

39. Any Additional Questions?

40. Suggested Video: Tips

41. Please Remember!

42. Articles to Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy

43. Social Media Templates to Use http://blog.hootsuite.com/social-media- templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e http://blog.hootsuite.com/social-media- templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e

44. Video: Twitter for Biz

45. Suggested Video: Building Your Brand

46. Suggested Video: Watch What You Say http://www.ted.com/talks/jon_ronson_what_happens_when_onl ine_shaming_spirals_out_of_control?utm_source=newsletter_dai ly&utm_campaign=daily&utm_medium=email&utm_content=ima ge__2015-07-20#t-927713