1. ALPS B Group scenario graph & CVCA

2. Who TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS What Saving energy using application changing behavior Where Tokyo Osaka Nagoya (where there is a possibility of power outage) TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) (university) When Peak time(10~20) other time summer time winter am/pm after working weekend rainy hot/cold day(35 ℃ ↑) Main function Making people save energy (3%) Why To avoid outage to save charges environment protection to save consumption How By making people think about their use of energy By offering incentives to people to cooperate and commit By charging statements of contract w/ energy supplier By changing life style Scenario graph

3. Saving energy using application changing behavior Scenario graph Making people save energy (3%) WHERE WHAT WHO WHEN Tokyo Osaka Nagoya TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS Peak time(10~20)other time summer time winter am/pm after workingweekend rainy hot/cold day(35 ℃ ↑)

4. Scenario graph Who: householder What: saving energy / changing behavior Where: house / home When: peak time(10a.m~20p.m) 〈 main scenario 〉 〈 scenario1 〉 Who: house wife What :saving energy / changing behavior Where: house / home When: peak time 〈 scenario2 〉 Who: semi LOHAS What: save the earth Where: everywhere When: always 〈 scenario3 〉 Who: elder people What: saving energy / changing behavior Where: house / home When: peak time

5. S Companies in charge of incentives House wife (People in house in day time) Elephant Design & Isana.net Japanese government TEPCO $ i S S S S S $ $ $ $ i i i i i i i i S S i $ : cost(money) : service :information Sponsor (TEPCO and Japanese government might be one of the sponsors ） $ $ victims （ People in areas suffering from big damages ） S CVCA

6. Smart grid Regulate law 電気料金の調整 節電 Top down Bottom up