2. Re-imaging in Manchester Manchester suffered economic collapse in the 1980s as its textile industry declined Manchester suffered economic collapse in the 1980s as its textile industry declined It had a poor image, derelict land, poor housing and a declining economy It had a poor image, derelict land, poor housing and a declining economy However, Manchester City Council developed a policy of re-imaging the city using music, television, sport and culture However, Manchester City Council developed a policy of re-imaging the city using music, television, sport and culture

3. Music and television or sport and culture? 1960s-1970s pop acts e.g. 10CC The National Cycling Centre (now the Manchester Velodrome) opened in 1994 The redevelopment of Central Station into G-Mex has provided a venue for major exhibitions and conferences 1990s Granada Studios developed a successful tourist attraction based on Coronation Street Other TV series e.g. Shameless, Clocking Off, Cold Feet, Queer as Folk & Cutting It have created a city with a strong business & youth culture Major concerts at Nynex Arena and Bridgewater Hall (home of Manchester’s Halle Orchestra) The World Table Tennis Championships in 1997 1970s punk – 1980s indie e.g. The Smiths & Joy Division Late 1990s – the ‘new Manchester dance underground’ Famous football clubs – Manchester United & Manchester City Late 1980s - Madchester scene’ e.g. Stone Roses & Happy Mondays Commonwealth Games in 2002 Early 1990s mainstream pop and ‘Britpop’ e.g. Take That & Oasis The Arts Council City of Drama

4. The DVD clip shows three different areas of Manchester 1. What are the different areas like? 2. What evidence of rebranding and re-imaging can you see that has taken place?

5. In pairs decide, which of these factors has played the greatest part in re-imaging Manchester Local people with musical talent Local people with musical talent Talent within Granada TV and other media companies Talent within Granada TV and other media companies Decisions by the council to bid for events such as the Commonwealth Games Decisions by the council to bid for events such as the Commonwealth Games The availability of cheap buildings The availability of cheap buildings The vision of developers in turning derelict areas into attractions The vision of developers in turning derelict areas into attractions

6. How serious do you think the four future issues (including property cost) will be for Manchester?