1. TELLING GREAT VOLUNTEER STORIES Greg Hofbauer May 5 th, 2016

2. - An introduction to Digital Storytelling - Tips for telling your story - The process and low/no cost software solutions - Q & A Today’s Agenda

3. Why Storytelling?

4. Stories are a core component of human interaction  Stories have been used throughout history  Religions  Revolutions  Civil Moments  Stories are all around us  TV, Movies, and Radio programming and ads  Literature  Even Facebook  Stories are already in use by nonprofit organizations  In-person presentations  Print campaigns  Annual reports Story mediums have continually evolved over time, and are now rapidly changing as technology advances…

5. There are unique advantages to leveraging Digital Storytelling  Reach a wider audience  Social networks help your stories travel further than ever  Tell your story 24x7  Represent your organization even when you’re sleeping  Multiply the efforts of your staff  Your stories are captured once yet retold unlimited times  Tell a more engaging story  Visual media brings stories to life  Involve more participants in the story  Foster deeper engagement and leverage their network

6. Digital stories help create an emotional connection with your audiences  Engage Volunteers and Supporters  Newsletter / Social Media Shoutouts  Digital Thank Yous  Raise Money  Traditional Fundraising Campaigns  Crowdfunding  Increase Membership or Attendance  Membership Drives  Event and Program Marketing  Show Results and Justify Needs  Annual Reports  Milestone Celebrations “People will forget what you told them. They will forget what you did. But they will never forget how you made them feel.”

7. New York Cares was founded by a group of friends in 1987 who wanted to take action on social issues in New York City. Today, the organization works with 43,000 volunteers in service each year, helping 450,000 New Yorkers in need. New York Cares PLAY VIDEO

8. Storytelling Techniques

9. Several Golden Rules Powerful stories are often under 2 minutes long. The effort you put into keeping it short will go a long way in helping you focus your message short Try to focus on one main topic (an event, one person's story, a lesson, a testimonial). It's easier to get excited about a video that is focused. simple Viewers want to connect with the work that your organization is doing. Focus on content that is compelling rather than what's cool genuine Vary the types of media and include a range of visuals including: Wide shots - establishes the scene Medium shot - gives more intimacy Close-up - for emotion and direct connection interesting

10. Planning Your Digital Story 1. Focus your narrative using these questions  Who are you trying to engage?  What action do you want them to take?  Why would they take action?  What information can you provide to influence their decision? 2. Determine the scope of your story  Moment in time vs. longer story arc?  Who should be participating in the story?  What media is best to capture (images, videos, audio, etc.)?

11. Preparing to Capture Media 1. Make your Key Content List (KCL)  What are the most critical aspects of your program or event that you need to capture?  What types of media are feasible to capture?  How could it all fit together? 2. Designate responsibilities  Who is on point to capture X media during X period of time?  What are the expectations of delivery? (timing, format, edited?)

12. Types of Media Footage  Video:  Interviews (One-on-One, One-on-Many)  B-Roll (Scenery / Generic Action Shots)  Close-up action  Photos  Wide-Angle / Panoramic  Action Shots  Group Shoots  Key Signage  Tangible Results  Sounds  Interviews / Speeches / Songs / Cheers  Ambient / Day-of Background Noise

13. Sample Interview Questions VOLUNTEERS  What did you get out of this program/today? What did you enjoy the most? STAFF  What did you appreciate about your volunteers’ impact this week? COMMUNITY  How does/did this program / service / day impact you? OTHER QUESTIONS??

14. Mahalo to Volunteers at the 2015 IRONMAN World Championship presented by GoPro 2015 IRONMAN VOLUNTEERS PLAY VIDEO

15. Creating Your Story

16. The Basic Process CAPTURESTOREEDITASSEMBLESHARE

17. CAPTURE: Smart Phones  High Resolution Point and shoot image and video capture  Easy to transfer and/or directly share content  On device editing applications  Audio and voice capture available CAPTURESTOREEDITASSEMBLESHARE

18. CAPTURE: Easy Voice Recorder  Easy Voice Recorder is a fun, simple and easy to use audio & voice recorder. Use it to reliably record your meetings, personal notes, classes, songs, and more, with no time limits!  Record to high-quality PCM and AAC, or use AMR to save space.  Share and manage your recordings easily, and transfer them to your computer.  Record in the background and control the recorder with a home screen widget.  Easily upload to Cloud storage. http://www.digipom.com/

19. STORE: Saving files in the cloud  Storing your files in the cloud has many advantages including:  Files are centrally located and easy to find  Files are safe and secure, with backups and version history  Capturing and storing files from Smartphones becomes much simpler.  PLUS, hosting your files in the cloud encourages collaboration. CAPTURESTOREEDITASSEMBLESHARE

20. STORE: Dropbox  Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere.  This means that any file you save to your Dropbox will automatically save to all your computers, phones and even the Dropbox website.  Dropbox makes sharing so easy.  Invite your friends, family and teammates to any folder in your Dropbox, and it'll be as if you saved that folder straight to their computers.  You can send people links to specific files in your Dropbox too. This makes Dropbox perfect for team projects, sharing party photos with friends, or recording your band's new album.  Dropbox keeps your files safe.  Even if your computer has a meltdown, your stuff is always safe in Dropbox and can be restored in a snap http://www.dropbox.com

21. STORE: Google Drive  Much like Dropbox…  With Google Drive, you can store all your files in one place, so you can access them from anywhere and share them with others  Upload files to Google Drive directly from your Android or iOS device  Share any file with your contacts  Access files others have shared with you on Google Drive  Files can automatically sync with your computer, allowing easy access via a typical file folder view. http://drive.google.com

22. EDIT: Touching up photos  MANY choices of photo editing software  50+ apps for editing on a smartphone  A wide range of downloadable programs from Photoshop to Paint  An even wider range of online editors and effect generators (think Instagram filters) CAPTURESTOREEDITASSEMBLESHARE

23. EDIT: Pixlr Express FEATURES  Easily crop, resize, and rotate images.  ‘Auto Fix’ photos for a one-click fix to balance out colors, adjusting for dark photos and poor lighting conditions.  Remove red-eye and whiten teeth with simple tools.  Use effects to add drama, sparkle, or a other looks.  Adjust contrast, brighten, or focus on one color with a color splash.  Use Favorites to keep track of your favorite effects and overlays. http://pixlr.com/express Plus, create multiple photo collages in seconds.

24. ASSEMBLE: Bringing it all together  VIDEOS  Take photos or small video clips and turn them into a polished and engaging “full-length” video  A wide range of downloadable programs from iMovie to Adobe Premiere  An even wider range of online editors, though a select few have risen to the top: YouTube Editor Animoto (create videos from photos and clips) CAPTURESTOREEDITASSEMBLESHARE

25. ASSEMBLE: YouTube Editor FEATURES  Combine videos  Add music  Trim clips  Insert transitions  Rotate clips  Stabilize clips  Add text effects www.youtube.com/editor

26. YouTube Nonprofit Program Benefits of joining YouTube wants to help you activate your cause, tell a compelling story, and launch an effective campaign using video.

27. ASSEMBLE: Animoto  Animoto is a very simple to use video production tool  Bring together video clips, photos, text, music and create a professional looking video  Import content from Dropbox or upload from your computer  Includes a range of existing templates that you can simply drag-and-drop your content into www.animoto.com

28. SHARE: Publishing Workflow CAPTURESTOREEDITASSEMBLESHARE

29. Q & A

30. Additional Resources  Vimeo's Video School Vimeo's Video School  Learn how to make better videos through lessons, tutorials, and sage advice  Video Storytelling for Nonprofits Video Storytelling for Nonprofits  This slide deck from See3 Communications covers how to approach video, making a plan, the different types of video storytelling, and four things you can do right now to get started. See slides 12 and 13 for important questions to ask before making your video.  See3's Guide to Online Video See3's Guide to Online Video  A YouTube playlist of short videos about making videos.  How to Create a Digital Story How to Create a Digital Story  Includes the recorded webinar, powerpoint, a storyboarding worksheet, and a video release form. See also Tools for Digital Storytelling, or check out more of TechSoup's storytelling webinars under the "Outreach and Marketing" category.Tools for Digital StorytellingTechSoup's storytelling webinars  How Nonprofits Can Use Video to Fundraise How Nonprofits Can Use Video to Fundraise

31. Sources  http://digitalstorytelling.coe.uh.edu/ http://digitalstorytelling.coe.uh.edu/  http://www.microsoft.com/windowsxp/using/digitalphotography/photostory/default.mspx http://www.microsoft.com/windowsxp/using/digitalphotography/photostory/default.mspx  http://www.causevox.com/blog/2012/01/19/highlights-our-ntenfoundation-center-digital-storytelling-session/ http://www.causevox.com/blog/2012/01/19/highlights-our-ntenfoundation-center-digital-storytelling-session/  http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/ http://www.socialbrite.org/2010/07/21/digital-storytelling-from-soup-to-nuts/  http://www.storycenter.org/about/ http://www.storycenter.org/about/  http://dcat.tv/dcat/index.cfm/the-dcat-blog/digital-storytelling-for-non-profits/ http://dcat.tv/dcat/index.cfm/the-dcat-blog/digital-storytelling-for-non-profits/  http://www.socialbrite.org/2010/07/15/digital-storytelling-a-tutorial-in-10-easy-steps/ http://www.socialbrite.org/2010/07/15/digital-storytelling-a-tutorial-in-10-easy-steps/  http://forums.techsoup.org/cs/community/b/tsblog/archive/2011/01/18/digital-storytelling-methods-time-and-resources- needed.aspx http://forums.techsoup.org/cs/community/b/tsblog/archive/2011/01/18/digital-storytelling-methods-time-and-resources- needed.aspx  http://forums.techsoup.org/cs/community/b/tsblog/archive/2011/01/14/techsoup-digital-storytelling-challenge-tips-on- telling-your-story.aspx http://forums.techsoup.org/cs/community/b/tsblog/archive/2011/01/14/techsoup-digital-storytelling-challenge-tips-on- telling-your-story.aspx  http://www.techsoup.org/learningcenter/internet/webinars/2011_01_13_how/page13252.cfm http://www.techsoup.org/learningcenter/internet/webinars/2011_01_13_how/page13252.cfm  http://www.techsoup.org/learningcenter/training/page6738.cfm http://www.techsoup.org/learningcenter/training/page6738.cfm  http://www.socialbrite.org/2010/06/10/5-steps-to-create-video-stories-for-your-nonprofit/ http://www.socialbrite.org/2010/06/10/5-steps-to-create-video-stories-for-your-nonprofit/  http://storify.com/askdebra/the-future-of-nonprofit-storytelling-12ntcstory/embed http://storify.com/askdebra/the-future-of-nonprofit-storytelling-12ntcstory/embed  http://www.nationalserviceresources.org/digital-storytelling-video http://www.nationalserviceresources.org/digital-storytelling-video  http://backpacktactics.com/no-brochures-digital-storytelling-for-nonprofits/ http://backpacktactics.com/no-brochures-digital-storytelling-for-nonprofits/  http://animoto.com/ http://animoto.com/