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2. BY ERIC ENGE ❖ STONETEMPLE.COM

3. July 2015 Wikipedia reports traffic loss from Google search.

4. OUR QUESTIONS: 1.How often does wikipedia appear on Google page 1 and at what positions? 2.Does Wikipedia still do well in Google serps? 3.For what types of queries does wikipedia perform Best? 4.Does Google favor its own properties over wikipedia?

5. DATA SETS Moz: 165K commercial queriesMoz: 165K commercial queries Stone Temple:182K info queries (sampled in April, Mayand August)Stone Temple:182K info queries (sampled in April, Mayand August)

6. 1. WIKIPEDIA PERFORMANCE IN GOOGLE SERPS

8. Note that it appears Wikipedia shows more for commercial than info queries

9. 2. HOW MANY QUERIES SHOW WIKIPEDIA IN GOOGLE SEARCH RESULTS?

11. 3. HOW HIGH DO WIKIPEDIA PAGES RANK ON GOOGLE?

13. Note gap at positions1 and 2 between April & August data. That's when wikipedia’s Google traffic fell.

14. 4. HOW DID GOOGLE URLS DO IN COMPARISON TO WIKIPEDIA?

16. Google properties do well in our query sets, but not quite as well as wikipedia,even now

17. Note that Google does better with info queries than commercial, the opposite of Wikipedia

18. 5. HOW DO DIFFERENT GOOGLE PROPERTIES PERFORM IN THE SERPS?

20. SUMMARY Wikipedia did slip some in rankingsWikipedia did slip some in rankings Wikipedia performs better for commercial than info queriesWikipedia performs better for commercial than info queries Wikipedia shows for more queries than do google propertiesWikipedia shows for more queries than do google properties Google properties perform better for info than commercial queriesGoogle properties perform better for info than commercial queries