1. Because content isn’t an abstract painting… A short review by Michelle Bashan

5. The Evolution of Content

6. Functional Content This dog food is healthy for your dog. It will give them all the nutrients they need Feed 1 cup, twice a day.

7. Accumulating Content 5 things to do with dog food Who should be eating dog food? How to serve dog food

8. SEO Content My dog’s name is fluffy, he loves his dog food. I have been buying him Goood food dog food for 6 months now. He won’t stop eating his dog food. Every day Fluffy waits for me to give him his dog food. Fluffy’s dog food has all the vitamins he needs for a healthy coat….

9. Original Content Hello fellow canines, How have you been? I’m happy to report that I am better than ever! My owner got me some GOOOOD FOOD and I have been chasing cats and pooing in the park like pup – I highly recommend you get yourself some… Fluffy’s Blog Because life should be a walk in the park

10. Valuable Content The greatest dog parks in the city Dog training tips Which dog suites your family A dog or another child – the big choice Dogs that get along with small children Canine nutrition

11. The Evolution of Content Only what you need to know Functional Content Content for the sake of content Accumulating Content Corrupted content SEO Content Writer-centric content Original Content Content that expands our knowledge Valuable Content Type Effect

12. Content Expectations How do we create content that is: Original Provides value Is accessible and easy to find Is ranked high on Google AND Speaks our brand values and language Sells, creates leads and shows ROI

13. Content Marketing & Content Strategy

14. Content Marketing | Content Strategy How the content you produce supports your marketing efforts – Build relationships The creation, publication, and management of useful content - Create content platforms

15. Content Marketing | Content Strategy Look Out Think about your audiences and what they need: 10 tips Best practices etc. Create content that: helps them Look In Think about yourself, what you are capable of and what you want to say: Your resources Your differentiators Create platforms that: will serve you

16. Content is not an abstract paining

17. In this very competitive world… Where we are all inundated with information… No time… Less patience….

18. How do we produce varied marketing material that allows us to honestly say: Our marketing material is useful and effective!

19. Messaging Platform A tool to help you organize your corporate messages

20. Who are we talking to? What do we tell them? And where will it be seen?

21. In order to make your brand stand out over the ‘noise’, your marketing messages must be: Clear Consistent Relevant Why do we need a messaging platform?

22. Clear So they are easy to grasp Consistent To create consistency across the organization / brand Relevant To hold the readers attention

23. Who are we talking to What do we tell them and Where will it be seen

24. Who are we talking to?

27. Who are we talking to What do we tell them And where will it be seen

28. What do we tell them?

29. What we give What you get The Company The Product

30. Prioritization

31. Who are we talking to What do we tell them And where will it be seen

32. Where will it be published?

33. Who are we talking to What do we tell them Where will it be seen Messaging Platform:

34. Not all the messages in the platform need to appear in all of your content. BUT, all of the messages found in your content should be in the platform. Important to remember:

35. Product: Dog food Desired message: We have 10 different vitamins in our dog food = healthier choice Client: Dog owners Content format: Tips and advise blog Post name:Raising a healthy dog Post topics: Exercise, time outdoors, canine relationships, human companionship, healthy food, plenty of vitamins…. Give value and weave in your marketing messages Tying together the in’s and out’s

36. "The goal is not to be good at content marketing, the goal is to be good at business because of content marketing." - Jay Baer, Best-Selling Author & Content Marketing Expert

37. Thank You m@wir.co.il 054-572-0708 www.writeitright.co.il