1. SOCIAL MEDIA INTELLIGENCE AND STAKEHOLDER ENGAGEMENT Gerhard Goeschl 1502007@modul.ac.at

2. PRE MODULE ASSIGNMENT Review the literature and online sources to identify professional tools to analyze user-generated content on social media platforms. Prepare a short 3-minute PowerPoint presentation that should consist of only two slides: SLIDE 1: Classification and comparison of the tools based on their data sources, the key functionalities that they provide, licensing models, target groups, etc.; SLIDE 2: A diagram or screenshot to illustrate one tool that you consider particularly relevant to your past or current professional responsibilities.

3. SOURCES Marktstudie: Social Media Monitoring Tools -FRAUNHOFER-INSTITUT FÜR arbeitswirtschaft und organisation iao http://wiki.iao.fraunhofer.de/index.php/Marktstudie:_Social_Media_Monitoring_Tools (2010) http://wiki.iao.fraunhofer.de/index.php/Marktstudie:_Social_Media_Monitoring_Tools Top 20 social media monitoring vendors for business - http://socialmedia.biz/2011/01/12/top-20- social-media-monitoring-vendors-for-business/ (January 12 th 2011)http://socialmedia.biz/2011/01/12/top-20- social-media-monitoring-vendors-for-business/ 50 Top Tools for Social Media Monitoring, Analytics, and Management - http://www.socialmediatoday.com/content/50-top-tools-social-media-monitoring-analytics-and- management (May 13 th 2013) http://www.socialmediatoday.com/content/50-top-tools-social-media-monitoring-analytics-and- management 1 st International Workshop on Common Value Management CVM2012 at the Extended Semantic Web Conference 2012 (ESWC2012) (May 27-31, 2012)Extended Semantic Web Conference 2012 (ESWC2012) Paper 2 - Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Harriet Kasper, Ioan Toma and Andreas Thalhammer: "An approach for evaluation of social media monitoring tools"An approach for evaluation of social media monitoring tools

4. CLASSIFICATION & COMPARISON OF TOOLS Classification and comparison of the tools based on their data sources the key functionalities that they provide licensing models target groups etc.; Missing Sprinklr (https://www.sprinklr.com/) thoughhttps://www.sprinklr.com/ Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Harriet Kasper, Ioan Toma and Andreas Thalhammer: "An approach for evaluation of social media monitoring tools"An approach for evaluation of social media monitoring tools

5. DIAGRAM OR SCREENSHOT TO ILLUSTRATE ONE TOOL - SPRINKLR

6. Microsoft Dynamics CRM includes Social Engagement Social Listening Social Analyses Social CRM See also: https://www.youtu be.com/watch?v= 9oWWgn9oObY https://www.youtu be.com/watch?v= 9oWWgn9oObY https://www.youtu be.com/watch?v= 1qFSq93dv7U https://www.youtu be.com/watch?v= 1qFSq93dv7U AND THEN THERE IS MICROSOFT DYNAMICS CRM