1. Chapter 21
Prosperity Decade,

2. Prosperity Decade The Economics of Prosperity
No immediate collapse after WWI
Economy quickly rebounded after 1921
Declining prices for agricultural products
Brought lower prices for:
Food
Clothing

3. Prosperity Decade Targeting Consumers
Changes in fashion
Rise in advertising
The Automobile Driving the Economy
Symbol of consumer-oriented economy of 1920s
Taylor’s scientific management

4. Prosperity Decade Changes in Banking and Business “Get Rich Quick”
Great corporate merger wave
“Get Rich Quick”
Stock market speculating
Buying on the margin
Other speculative opportunities abounded

5. Prosperity Decade Agriculture: Depression in the Midst of Prosperity
Prosperity never extended to agriculture
Prices fell as a result of overproduction
Farm Bloc

6. The “Roaring Twenties”
A People on Wheels: The Automobile and American Life
Profoundly changed patterns of living
Los Angeles: Automobile Metropolis
A Homogenized Culture Searches for Heroes
National sports heroes
Movie stars

7. The “Roaring Twenties”
Alienated Intellectuals
Some went to Europe
American writers bemoaned what they saw as
Shallowness
Greed
Homogenization

8. The “Roaring Twenties”
Renaissance Among African Americans
Harlem Renaissance
Symbol of new, urban life
Langston Hughes
Jazz

9. Traditional America Roars Back
Prohibition
Many simply ignored it from the start
Produced unintended consequences
Fundamentalism and the Campaign Against Evolution
Scopes Trial

10. Traditional America Roars Back
Nativism, Immigration Restriction, and Eugenics
Race relations changed little during 1920s
The Ku Klux Klan
Declared itself defender of the old-fashioned Protestant morality

11. New Social Patterns in the 1920s
Ethnicity and Race: North, South, and West
Beginnings of Change in Federal Indian Policy
American Indian Defense Association
Mexican Americans
Revolution in Mexico increased number of Mexicans moving north

12. New Social Patterns in the 1920s
Labor on the Defensive
Difficulties establishing unions in 1920s
Changes in Women’s Lives
Birth control
19th Amendment
Development of Gay and Lesbian Subcultures

13. The Politics of Prosperity
Harding’s Failed Presidency
Teapot Dome Scandal
The Three-Candidate Presidential Election of 1924
Coolidge won

14. The Politics of Prosperity
The Politics of Business
Coolidge believed free market would sustain economic prosperity for all
The 1928 Campaign and the Election of Hoover
Believed government should help those in need
Not solve their problems

15. The Diplomacy of Prosperity
America and Europe
US became world’s leading creditor
Encouraging International Cooperation
Washington Conference on Naval Disarmament
Kellogg-Briand Pact (1929)