2. Company Description Motivations 1. Explain the reasons and motivations you have for starting or expanding this business. Why do you want to start this business? Who inspired you to start this business? How will your business help the community? (1.5 to 2 paragraphs)

3. Company Description Entrepreneurial Opportunity 1. Describe the entrepreneurial opportunity and the unique selling proposition your company will have to capitalize on the opportunity. What makes your company different from the others of the same industry? (1 paragraph)

4. Company Description Business History 1. Describe the inception of your business. The founders. It’s intentions or purposes. It’s location. (1 paragraph) http://www.bplans.com/sample_business_plans.phphttp://www.bplans.com/sample_business_plans.php or Google business plan examples

5. Company Description Business Concept 1. Explain the products and services your company will provide and the markets you will target to sell them. (1.5 to 2 paragraphs)