1. Opportunity Analysis Project

2. Lessons Learned from Customer feedback Insights gained into what consumers really value – There is definitely a need to do things in the weekend and information is not always at consumers fingertips in a friendly way – Website will be fine to start How customers are currently solving this problem? – Main sources are share of voice (recommendation from friends), forums and google.

3. Customer profile for our survey What we are looking for Age group 30 -50 People living in Amsterdam and around (for Pilot) What we need to know from them with/without kids, age of the kids, single/couple,

4. Questionnaire How often do you do something new or different during the weekend? – Every wknd – Once every 2 wknds – Once a month – Less than once a month How often would you like to do something new or different during the weekend? – Every wknd – Once every 2 wknds – Once a month – Less than once a month What examples can you give of something new or different plan? Where do you look for new or different things to do? – Specific Website – which? – Google – Friends – Social Media – Others____ With which company you most likely look for new ideas – Alone – Partner – Friends – Kids This survey was sent through Surveymonkey to 200 customers in our target, we got back around 100

5. Market Size estimation We did not reach to this stage as the business model is still in unclear, though we have identified that there is a customer need and we will continue working in the project.