1. What’s your stand on smoking?

2. 2 Objective To gauge the smoking behavior and habits of people To analyze the trends, and patterns amongst respondents with regards to smoking

3. 3 Research Methodology Respondents answered a set of objective questions For each question answered, respondent had to choose a statement to explain the belief Sample and Research Tool: Platform : Facebook (social) Respondents :1011 people Age : 22 to 45 years

4. 4 What’s your stand on smoking…the survey

5. 5 54% respondents smoke regularly People Today… Q. Have you ever smoked a cigarette?

6. 6 Peer pressure is the key reason that influences people to smoke Reasons.. Q. What according to you is the chief reason why people start smoking?

7. 7 Smoking – Addiction too hard to quit. Ignoring the harmful effects.. Q. Despite knowing its harmful effect, why do you think people continue to smoke

8. 8 Respondents feel, smoking should be banned in more places and should be restricted to fewer outlets Should it be banned? Q. What according to you is the best way to curb people from smoking?

9. 9 Smokers tend to ignore pictorial warnings and continue smoking No impact of pictorial warnings/ plain packaging 72% respondents say smokers Clearly ignore pictorial warning And continue smoking Q: Do you think pictorial warnings or plain packaging curbs cigarette sales?, how often

10. 10 53% of the respondents say they are exposed to passive smoking daily. Passive smoking Q. How often are you exposed to passive smoking or people smoking near you?

11. 11 What statement do you agree with the most. Bottomline… Q. What statement do you agree with the most?

12. 12 Avoid situations or places that create an urge to smoke. Only 10% feel they should own a health insurance policy Precautionary measures Q. What precaution should compulsive smokers take with regards to their health?

13. 13 57% smokers don’t own a health insurance policy. Protecting your health Q. Have you ever chosen to protect your health with a health insurance policy?

14. 14 77% of the respondents own a regular health insurance policy as against a specialized policy with critical illness or policy with high deductibles Q. In case of a health insurance policy, what kind of policy do you own? Regular policy / vs. special policy

15. 15 To create awareness, dry days and no tobacco days is a great idea to have. Dry day/ no tobacco day is important 60% feel that having a no tobacco day is a Great idea!! Q. Just like dry days, should there be no tobacco sales on certain days too?

16. 16 Summary 54% respondents smoke regularly Peer pressure is the key reason, people smoke 49% feel smoking is too hard an addiction to quit Banning smoking in most place is an effective measure according to most of the respondents Pictorial warnings and plain packaging don't hold a measurable impact on smokers Only 10% purchase a health insurance immediately to protect their health Regular health insurance policy as against a speci al policy covering critical illness or a policy with high deductibles is most sought after 60% of the respondents feel, just like dry days, ther e should be no tobacco daystoo...

17. 17 Thank you