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Results summary PrintRadioTelevisionOnline 2 March  Australian Financial Review – page 5  Sydney Morning Herald – page 5  Australian Associated Press.

Published byJunior Bond Modified over 8 years ago

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Presentation on theme: "Results summary PrintRadioTelevisionOnline 2 March  Australian Financial Review – page 5  Sydney Morning Herald – page 5  Australian Associated Press."— Presentation transcript:

1 Results summary PrintRadioTelevisionOnline 2 March  Australian Financial Review – page 5  Sydney Morning Herald – page 5  Australian Associated Press  Herald Sun – page 11  Courier Mail – page 4  West Australian – page 9  Gold Coast Bulletin – page 8  Northern Daily Leader – page 9  Northern Star – page 9  Dynamic Business Magazine  Shortlist 5AA Adelaide morning show – on-air interview 2GB Sydney – news grabs 2UE Sydney – news grabs ABC Radio – news grabs. ABC Radio National Breakfast show – on-air Nova FM National News Sky News on-air interview Today Show mention 64 online news hits

2 Results Summary PrintRadioTelevisionOnline December 08 National  SMH  The Age  Brisbane Courier Mail  West Australian ABC Radio Australia interview 2UE, 2GB, 2BL 13 online news hits Regional and industry  Northern Star  Construction Contractor Magazine Sky NewsIDG, ZDNet.ARN Weekend  The Weekend Australian – careers section 1 online news hit ITC  The Australian - IT IDG, ZDNet.ARN 1 online news hit Professional services  The Weekend Australian – Professional Services 1 online news hit

3 Results summary PrintRadioTelevisionOnline 3 March  Construction Contractor Magazine ABC Radio Australia interview 9 online news hits 4 March  Maitland Mercury –page 7  Bundaberg News Mail – page 7  Northern Territory News – page 21 7 March  The Weekend Australian – careers section 1 online news hit 10 March  The Australian - IT 1 online news hit 14 March  The Weekend Australian – Professional Services  Geelong Advertiser – page 71 1 online news hit 23 March  Kiewa Valley Observer

4 Volume (no of articles)

5 Media targets hit – print, radio, TV On Target – Media outlets that were deliberately targeted due to reader or viewer demographics and capital city presence Off target – media outlets considered not important to Clarius business objectives.

6 Brand presence Brand presence measure the visibility of individual brand names in media stories. Both Alliance and Lloyd Morgan were not mentioned in media coverage.

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