1. Marketing Like a Purple Cow Overview: You will understand what constitutes effective marketing and you will create marketing materials.

2. Marketing Strategy Marketing is basically everything the business does to place its product into the hands of potential customers. It can be broadly defined as any activity designed to plan, price, promote and distribute goods and services to the marketplace.

3. Today Exploring different approaches to effective marketing By understanding key terms such as ‘advertising’ and ‘sales pitch’ you will be able to maximise your reach

4. Purple Cow Marketing https://www.youtube.com/watch?v=LB8dD9c 5AgA https://www.youtube.com/watch?v=LB8dD9c 5AgA

5. Purple Cow Marketing Purple cow marketing is a concept developed by an entrepreneur Seth Godin The concept is about creating products or services that are remarkable. For example – No one would comment on a brown cow. But a purple cow is unique and worth talking about.

6. The best thing since sliced bread http://www.ted.com/talks/seth_godin_on_slic ed_bread#t-74061 http://www.ted.com/talks/seth_godin_on_slic ed_bread#t-74061

7. What.. Have.. How.. Have.. Did.. What does marketing mean to you? What have you purchased recently or what do you want to purchase? How did you hear about this? Have you purchased something that has been mass marketed? Did you buy it because you liked how they marketed it? If so, why?

8. Write this question down “What makes our business idea unique, different and exciting?” Or “What makes our business remarkable?” A good starting point for discussion is “What will get people talking about our idea?”

9. Learning Activity What’s a target customer? You need to design a marketing campaign based on this customer. What are they looking for? What will make them look at your campaign?

10. Consider this What is the key selling message for your product or service? How will you get your messages to the right people? Where and when will you market your product or service?

11. You will need a marketing plan

12. Market Analysis Analyse the market you are about to enter

13. Marketing Objectives A statement of what the business expects to achieve through marketing To establish a 5 % market share in 6 months To maximise sales over the Xmas period

14. Identify Market This is your target market Your intended customer

15. Marketing Strategies

16. The 4 P’s No, not Mr Flannery’s 6 P’s.. The real ones.

17. The 4 P’s Product Price Promotion Place

18. The 4 P’s https://www.youtube.com/watch?v=hKYJabW trBc https://www.youtube.com/watch?v=hKYJabW trBc

19. 1. Product Develop a product / service. Product quality Design Name Warranty Guarantee Packaging Labelling Exclusive Features Customers prefer to buy products and services that satisfy their needs and provide them with satisfaction or influence.

20. 2. Price Selecting the correct price. Too high – No sales Too Low – Cheap and nasty

21. 3. Promotion Persuading and reminding your customers about the product. Personal selling, advertising, public relations

22. 4. Place Distribution of your product. Transport / Shipping / Storage Providing a place to sell your product.

24. Marketing Plan

25. Analyse your market What is your marketing objective? Who is your target market? What are your marketing strategies? Relate this to your business.

26. MyEdAp Module 5 Figuring out financials (Need to do for homework)