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Published byJeffry Stevenson Modified over 8 years ago
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Presentation to the CopyClear Board 10 June 2014
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2013 Overview Submissions up 8% yoy Beer comprised almost 63% of all submissions Wine comprised 6.6% of all submissions versus 5% in 2012 11% of all submissions are TV 39.6% of all submissions are ‘digital’
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2013 Overview Submissions from Advertising Agencies down to 34.9% from 49.8% in 2010 Submissions from Media Agencies up to 9.7% versus 4.1% in 2010 Submissions from Digital Agencies at 21.2% 69.3% of all submissions created in Ireland
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Submissions by Category 2010 - 2013
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Submissions by Medium 2010 - 2013
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Submissions by Source 2010 -2013
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Who creates the work? 2010 - 2014
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2013 Highlights Ongoing meetings with Industry bodies including ASAI & ABFI Continuing Agency / Client meetings held on a regular basis Research results Website review
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YTD 2014
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YTD May 2014 Submissions up 39% to 2,276 submissions versus 1,641 ytd in 2013 Beer accounts for 67% of all submissions with spirits the 2 nd largest category at 17% YTD, 82% of all submissions are created in Ireland with 12% created elsewhere and 6.4% international adaptations
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YTD May 2014 TV is down to 5.3% of all submissions ytd versus 9.4% yag OOH is down to 20% ytd 29.4% of all submissions are paid-for-on-line activations with 9.8% against owned on-line material
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Category Detail, Jan - May
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Media Submissions 2010 - 2014
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Source of Material 2010 - 2014
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Where Material is created
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2014 Highlights March Seminar Review of 7.6c Snapshot / Instagram
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Meetings YTD Carat MEC Tiger / Brando Molson Canadian / DDFH&B Heineken / Rothco Amstel Radler / Rothco Thinkhouse Budweiser AMV / BBDO Starcom Carat ICAN Coors ASAI..
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THANK YOU
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