1. Duracell Sponsorship Package Franklin Griffin II James Komorowski Beau Schmitz Eric Theilacker

2. Demographics in Phoenix Median Age: 32.2 20-39 years old: 30.1% 46.5% White 40.8% Latino Median Household Income: $54,745

3. MLS Demographics 39.5% attendees 18-34 years old 37.1% attendees have income of $50,000- $99,999 566,000 fans used smartphone to watch a game

4. MLS Sponsorship Influence 24.2% of fans who attended 2-4 games/yr. had favorable attitudes 14.3% of mobile device users had favorable attitudes 29.2% of MLS logo apparel buyers had favorable attitudes

5. MLS Smartphone Users 30,591,000 MLS Fans are Smartphone Owners 60.5% use it for Sports-Related Activities

6. Goals and Objectives P&G ▫Increase sales in Phoenix area by 5% ▫Brand loyalty in Phoenix area by 10%  Survey at games ▫Increase powermat sales in Phoenix area by 10% Return on Objective

7. Goals and Objectives Cont. Roadrunners ▫Increase awareness  Have 2,500 season tickets sold  Roadrunners “Trusted Everywhere” Program ▫Exceed expectations  Estimated to average 8,000 fans per game  Want to have at least 9,000 fans per game

8. Procter & Gamble Sponsorships NFL & Patrick Willis London Olympics Madison Square Garden

9. Partnership between the Phoenix Roadrunners & Duracell

10. Color Scheme Black and Copper Home jerseys will be designed so that there are two layers with the top layer being copper and bottom layer being black Have the Duracell name across the chest

11. Duracell Powermat Plaza Section of the concourse dedicated to Duracell powermat Have places for fans to place their phones to be charged and still view the game Have a store that sells or rents powermat products

12. Value in Kind Duracell will provide the Powermats for the Duracell Powermat Plaza Duracell provides batteries to be used throughout the stadium

13. Advertisements Three pregame 30 second spots Five in game 30 second spots Roadrunner Post Game Show powered by Duracell

14. Signage Two sideline signs with one on each side Area where most of the eyes will be at ▫TV ▫At the event

15. “Trusted Everywhere” Program Involves our players going out into the community to fire stations, hospitals, and police departments Goes along with the “Trusted Everywhere” Campaign At fire stations and police stations we will ask local schools to come visit as well Increase awareness in the community for our team, those who protect us, and Duracell

16. Promotions Duracell “Trusted Everywhere” Player of the Game Commercial in the Phoenix Area starring our mascot and having him be powered by Duracell Duracell Power Up Cheer

17. Ambush Marketing No signage at the stadium will be used for competitors of Duracell or P&G Will work with public transportation to not sell ad space to competitors If a threat comes up we will look to buy out the ad space or find a way to block it

18. Valuation Radio ▫Pre-game: 22*3*25=1650 ▫In-Game: 22*5*45=4950 Program: ▫Half Page every game: $5,500 Sideline: ▫2 Field-level sideline signs: $10,000---total $20,000 ▫8,000*18*.03*10,000=43,200,000(*2) ▫15,000*4*.03*10,000=18,000,000(*2) Jersey Sponsor: $500,000: Colors Black and Copper Total = $122,932,100

19. Conclusion We believe this package will benefit both parties Our offer is a $123 million partnership between Procter & Gamble (Duracell) and the Phoenix Roadrunners