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Write the Screening Questionnaire GGGE6663 2013/2014 Steps for developing a screener : Review the profile to understand users’ backgrounds Identify specific selection criteria Formulate screening questions Organize the questions in a specific order Develop a format for easy flow through the questionnaire Test the questionnaire and revise it Consider creating an “answer sheet”
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Find Source of Participants GGGE6663 2013/2014 Internal participants Qualified friends and family Web site sign-up Existing customers from in-house lists Existing customers through sales representatives User groups or clubs or other community groups Societies and associations Referrals from personel networks, coworkers and other participants Craigslist College campuses Market research firms or recruiting specialists Employment agencies Newspaper advertisements
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Screen and Select Participants GGGE6663 2013/2014 Screener is an excellent tool to use if you have never recruited participants before or if you plan to use an agency to do recruiting. Screener (document) : Scripted language for a starting a phone interview process Getting through the questions Scheduling the participant (if qualified) Closing interview
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Screen and Select Participants GGGE6663 2013/2014 Screening considerations : Use the questionnaire or open-ended interview questions? Complete the screener always, or only when fully qualified? Conduct screening interviews Inform the potential participant who you are Explain why you are calling and how you got the contact information Go through the questions in the questionnaire As you eliminate or accept people, mark them off on your list Include a few least competent users in every testing sample Beware of inadvertently testing only the “best” people Expect to make tradeoffs
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Schedule and Confirm Participants GGGE6663 2013/2014 When interview participants to see whether they meet the selection criteria, you should : Collect their top three available dates and times but not make any immediate commitments Set priorities among the pool of participants Once you have decided who should be in which sessions, you should : Confirm with participants, send session information including directions and forms
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Compensate Participants GGGE6663 2013/2014 We should compensate those who serve as participants, although it need not always be monetary compensation Examples : Participants “off the street”; small token such as a pen or t- shirt Free or discounted products from your company’s sales catalog Gift certificates A simple memento such as calculator If specific professions; pay an honorarium of about $50 per hour, depends on location
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Protect Participants’ Privacy and Personal Information GGGE6663 2013/2014 You have responsibility to protect the information and keep it private. Do tell participants why you are collecting the personal information and what you are going to do with it. You should also tell them how long you are going to keep them. Keep the identities of your participants anonymous. Don’t use names to label recordings or files (just put names on session schedules). Do not share video or audio recordings of participants for any reason other than the reasons that participants agreed to.
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Conclusion GGGE6663 2013/2014 Your results may not be valid if your users aren’t representative Find users based on your personas/user profiles Depending on your project 3-5 users (or less!) may be enough If necessary, create a short screening questionnaire In some domains, may be helpful to track users via a profile matrix Don’t forget accessibility testing! Protect participants’ privacy and personel information
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