1. Telenor Ignite Idea pitch template

2. Solution/ product/ service Market size/ industry/ dynamics
Idea Pitch Template
Solution/ product/ service
description
Customer need/
problem to be solved
Market size/ industry/ dynamics
Overall/ Team

3. What is your big idea/ hook
What is your innovative idea/proposal one liner?
Get the audience’s attention and get them excited as soon as possible!
A story that emotionally connects the audience keeping functionality alive.
Inspirational stories or quotes by users/key stakeholders/decision makers
Analogy or anecdote that makes the opportunity come to life.

4. What is the customer need/ problem to be solved
Do you know your customers need (local vs global)?
Your unique observation/ insight and evidence to support it
Have you done any survey or interviews? Do you need to?
Description of customer behavior / potential early users
Other primary and secondary research

5. What is the solution/ product/ service to be developed?
Describe the end user experience. (app/ web)
What is your customer journey?
Evidence/ study/ forecast of user interest/adoption
Relevance vs. differentiation or product/ platform
Do you see any relevant examples in other markets or industry?

6. Who is the target market/ audience/ customer?
Who is your customer? Profile of customer.
Is your market only for local customers? Or Global as well?
How big is the industry? Or you are the first mover?
Who is your competition? Can take over your customers?
Do you need to develop your customers? Why and how?

7. How your team can do it? Strengths, weakness, background.
Expertise vs. drive/ passion.
Commitment vs. comfort
What is the missing puzzle?