1. By James Hallsworth

2. Things to look at: Internet Radio Pros and Cons of Internet Radio New Technologies on the Horizon Effectiveness of Advertising

3. Pros of Internet Radio The availability of more Niche Formats. More information about the artists is a mouse click away. Less commercials on Internet Radio Stations.

4. Cons of Internet Radio Quality can be less than FM stations due to Compression. At the moment Internet Radio isn’t easily transportable. Buffering can cause small breaks in the music.

5. New Technologies to Look For. Introduction of Intel’s WiMax Technology. New in car receivers being designed for Internet Radio and WiMax compatibility.

6. The Effectiveness of Advertising. The top stations had over three million listeners over the period of thirty days. A listener is described as anyone who logs on and listens for more then 15 minutes time. Advertisers get the benefits of banners, audio ads, and in some instances video ads.

7. Places to Listen

8. Conclusion Internet Radio is a rapidly growing industry and the future looks very bright. With the backing of advertisers Internet Radio can become one of the leading forms of media in the world.