1. Introduction I began working at Booth Library in February 2011 as liaison librarian for the Biological Sciences and Chemistry departments. Prior to my arrival, faculty of these departments had not been interacting actively with the library, and students from these departments had not been receiving library instruction geared toward their field of study. Considering discussions I had in library school and following suggestions from my fellow librarians, I created an action plan to introduce myself to these departments. Objectives Establish relationships with departmental faculty. Create awareness of library services and encourage enthusiasm for library use. Methods My initial contact with the Biological Sciences and Chemistry departments was in basic interactions: Sat in on a faculty meeting for each department, Forwarded subject-specific new titles list monthly to each department, Developed library displays highlighting department-related events, Attended departmental events, and Spoke on panel for Women in Science and Math (this had been arranged for me prior to my arrival). As my confidence grew, I began to take on larger projects, but tried to keep realistic expectations: Meeting faculty one-on-one, Sending new titles emails once per semester, with a focus on faculty-requested titles, and Piloting subject-specific bibliographic instruction sessions. Discussion Every library, of course, has a unique patron base. What can you take away from my initial venture into the world of library marketing? Start small to build self-assurance in your abilities. Introduce yourself to those you don’t know. Begin with central figures who have an influence on your library or people who want to meet with you. If you believe you don’t have time to participate in events that support your patron base, shift your priorities. Especially when relationships with your patron base are weak, if someone from that group asks for your help, say yes. Sometimes the smallest gestures make a big impact. I received glowing thanks for the display I assembled for the Midwest Organic Solid State Chemistry Symposium. One faculty member involved with the symposium later approached me for help with his grant research. Another faculty member later suggested a topic for a second display, which I have since exhibited. Providing one service may lead to snowballing interest in your skills. In spreading the word to faculty about one library session I was planning to pilot, I ended up teaching three additional sessions, with more in development. Minimize email contact and maximize personal contact with your patrons. Don’t be afraid to make mistakes. Often, your patrons will be happy that you are making an effort to reach out to them! Conclusion I learned from my library school classes, and I learned in practice: marketing is ongoing work. While I considered marketing to be a tool unique to corporate librarianship, I see now that marketing is an equal- opportunity technique that all librarians can use to increase awareness of and draw interest to their library. Some methods of marketing work better than others, but efforts must be catered to a particular library’s patron base. If one method fails, try others! Future Directions I will continue refining and developing instruction sessions for Biological Sciences and Chemistry courses, working to integrate these classes into each department’s core expectations of student comprehension. Faculty from both departments have expressed interest in a PubMed tutorial drop-in class. I would also like to de- velop drop-in sessions to teach citation management freeware (e.g. Zotero, Mendeley). Continued attendance at departmental events will demonstrate my ongoing support of and interest in faculty and student work. With an open mind, I move forward with my work as subject bibliographer. Adventures in Marketing: Tales of a New Librarian Kirstin Duffin, Eastern Illinois University, Booth Library, kduffin@eiu.edu