1. Developing a Website to Effectively Communicate Immunization Information

2. Presented by Pamela Johnson Program Linkage Coordinator Washington State Immunization Program

3. Learning Objectives  Understand the process of developing, implementing and improving a website to increase immunization awareness and promote positive immunization messages  Understand the importance of targeting specific audience needs when developing website information

4. Background Timeline  1999 – Formed web group  – Research, develop and test  2000 – Launched website  2001 – New meta tags requirements for better searches  2002 – New agency template guidelines  2003 – Two new pages added  2004 – Revision of photos

5. Workgroup  Nurse Consultant  Health Educator  Publication/Web Specialist  Adult Immunization Coordinator  Budget Coordinator  Local Programs Coordinator  Hepatitis Coordinator  VFC Coordinator

6. Workgroup Goals & Objectives  Create and maintain a readily accessible, user friendly, ADA compliant website  Increase immunization coverage levels within Washington  Increase public and provider awareness of immunization topics and resources

7. Process  Brainstorming  Developed Goals/Objectives  Gathered potential content  Tested  Made changes

8. Method  Reviewed existing websites  Staged initial implementation and ongoing development

9. Method - Continued  Collaborated with internal and external partners/stakeholders  Identified initial and enhanced website topics and features  Developed links to select internal & external stakeholder websites

10. Working in a Reality Environment  Evolving agency guidelines  Conflicting program priorities  Lack of experience  Lack of role models

11. Web Site Development  Approvals  Template  Screen shots  Buttons  Pictures  Formatting

12. Testing  Tested by Program Staff Various User Groups Local Health Jurisdictions Providers

13. Results  Providers, LHJ’s, schools, child care providers and the Public responded positively to site  Website visits have more than tripled in number over the last three years

14. Website Use Over Time Stats From reports

15. Results - Continued  Reduce requests for forms Decreased mailing & printing costs Decreased staff time  Website links facilitate easy connections

16. Results - Continued

17. Ongoing  Monitoring  Maintenance Monthly Link Checks Changes/Updates  Add new links as they become available

18. Future  Maximize Value of Website Interactive site development Recognition of program and staff accomplishments Create ‘A-Z’ for publications

19. Contact Information  Web Page http://www.doh.wa.gov/cfh/Immunizehttp://www.doh.wa.gov/cfh/Immunize  Steve J. Bichler Information Systems Coordinator Department of Health Immunization Program P.O. Box 47843 Olympia, WA 98504–7843 Phone: (360) 236-3555 Fax: (360) 236-3590 Email - Steve.Bichler@doh.wa.govSteve.Bichler@doh.wa.gov  Jan Hicks-Thomson, MSW, MPA, A&W Vaccine and Special Programs Section Manager Department of Health Immunization Program PO Box 47843 Olympia, WA 98504-7843 Phone: (360) 236-3578 Fax: (360) 236-3590 fax Email - Jan.Hicks-Thomson@doh.wa.gov@doh.wa.gov