1. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 1 Completing Business Messages

2. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 2 The Three-Step Process Planning Writing Completing

3. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 3 Moving Past the First Draft Content, style, tone, and organization Overall readability Clarity and conciseness

4. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 4 Revising Your Message Content Organization Style Tone

5. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 5 Promoting Readability Vary sentence length Keep paragraphs short Use lists and bullets Add headings and subheadings

6. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 6 Editing for Clarity Break up long sentences Rewrite hedging sentences Impose parallelism Correct dangling modifiers

7. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 7 Editing for Clarity Reword long noun sequences Replace camouflaged verbs Clarify sentence structure Clarify awkward references Moderate your enthusiasm

8. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 8 Editing for Conciseness Delete useless words and phrases Shorten long words and phrases Eliminate redundancies Recast “It is/There are” starters

9. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 9 Revising with Technology Revision tools Spell checker Grammar checker Thesaurus

10. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 10 Producing the Message Adding multimedia Designing page layout

11. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 11 Graphics, Sound, and Hypertext Presentation software –Overhead transparencies –Computerized slide shows Graphics software –Simple diagrams and charts –Complex graphical designs

12. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 12 Designing Page Layout Consistency Balance Detail Restraint

13. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 13 Design Elements White space Captions and headings Margins and line justification Typefaces Type styles

14. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 14 Professional Image Word processing Desktop publishing –Adding a first-class finish –Managing document style

15. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 15 Proofreading the Message Grammar, usage, and punctuation Spelling errors and typos Missing material Design errors Overall format

16. © Prentice Hall, 2004 Excellence in Business CommunicationChapter 6 - 16 Distributing the Message Photocopy machines Print shops Mail merge Broadcast faxing Computer disk and CD-ROM The Internet