2. Situation Analysis Solution Requirements & Development Solution Delivery Demonstration of the Solution Agenda

3. Situation Analysis AAVU Re-design –AAVU in production > four years –AXA intranet migrating to a more graphical interface –Consistency between intranet highly desirable Integration Utilizing Deep Links –AAVU increasing usage of third party content providers – e.g., Hoopis –Linking to internal AXA intranet content – e.g., marketing materials –Embed and Link AAVU content to users with SSO directly from email

4. Solution Requirements and Development AAVU Re-design Must Be… –Both aesthetically pleasing and intuitive –Easily map to mobile devices –Be consistent with AXA’s intranet site(s) and branding –Maintain users’ course assignment maintain administrators’ rights –Must be cost effective Deep Links Must Be Simple to Implement and Cost Effective –One-and-done “small” AXA IT project –Generate deep link automatically for all content uploaded to AAVU –Support all third parties content providers –Support to link to content located on AXA intranet

5. Pinpoint Global Communications Confidential |5 Simple Icon Design

6. Many Icon Design Pinpoint Global Communications Confidential |6 Home My Profile Help My Transcript Administratio n Reporting My Learning Course Catalog Event Calendar Credentialing Resources Hoopis Career Paths CE Media Room NAIC Rotator Pane for news items GRAPHIC Other button options:

7. “Panel” Design Pinpoint Global Communications Confidential |7

8. Solution Delivery AAVU Re-design -Pinpoint created home page re-design “candidates” -AXA and Pinpoint collaborated to iterate to final design choice -Sub-pages designed based on home page look and feel -Deep links implemented Deep Link Implementation -Implemented in a one-and-done manner -AAVU upgraded to generate deep links automatically