Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Nature of Sports/Events Industries SEM Goal 1.01 A.

Published byElinor Powell Modified over 8 years ago

Similar presentations

Presentation on theme: "The Nature of Sports/Events Industries SEM Goal 1.01 A."— Presentation transcript:

1 The Nature of Sports/Events Industries SEM Goal 1.01 A

2 Types of Business in SEM Franchises Security Advertising Sporting Goods Media Franchises Security Advertising Sporting Goods Media

3 Variety of Sports Available Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation Camps Amateur Sports Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation Camps Amateur Sports

4 Variety of Entertainment/Events Available Music Movies Theme Parks Radio Film Television Music Movies Theme Parks Radio Film Television Dramatic Arts Video Games Fine Arts and Science Literacy Casinos

5 Factors Contributing to the Growth of SEM  Increase of participants in sports/entertainment  Increase of followers of sports/entertainment  Increase in attendance in sports/entertainment  Increase of media coverage  Internationalization  Increase of participants in sports/entertainment  Increase of followers of sports/entertainment  Increase in attendance in sports/entertainment  Increase of media coverage  Internationalization

6 Trends in Sports and Entertainment  Sports: o Naming Rights o X-Games o Sport Specific Channels  Sports: o Naming Rights o X-Games o Sport Specific Channels Entertainment o Internet Web Casts o Event marketing o Specific Channels

7 Trends  Organizational Control of Athletes  Internationalization  Branding  Brand Extensions  New Media  Better Research  Nostalgia  a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.  Organizational Control of Athletes  Internationalization  Branding  Brand Extensions  New Media  Better Research  Nostalgia  a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.

Download ppt "The Nature of Sports/Events Industries SEM Goal 1.01 A."

Similar presentations

1.01 Acquire information about the sport/event industry to aid in making career choices.

1.01 Acquire information about the sport/event industry to aid in making career choices.
1.01 Acquire information about the sport/event industry to aid in making career choices.

1.01 Acquire information about the sport/event industry to aid in making career choices.
Importance of Sports and Entertainment Marketing

Importance of Sports and Entertainment Marketing
TASKS SPRING, 2011 The Wide Wide World of Sports.

TASKS SPRING, 2011 The Wide Wide World of Sports.
1.02 Discuss the impact of sports and entertainment marketing on the economy.

1.02 Discuss the impact of sports and entertainment marketing on the economy.
1.02 Discuss the impact of sports and entertainment marketing on the economy.

1.02 Discuss the impact of sports and entertainment marketing on the economy.
Course Technology ▪ Delmar ▪ South-Western 1. First session will begin at 3:00pm EST 2. Second session will begin at 4:00pm EST 3. For audio dial 1.877.818.6567.

Course Technology ▪ Delmar ▪ South-Western 1. First session will begin at 3:00pm EST 2. Second session will begin at 4:00pm EST 3. For audio dial
Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.

Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.
SEM A - Professional Development

SEM A - Professional Development
Lesson 3.1 – Industry Segments

Lesson 3.1 – Industry Segments
SEM1 1.03 A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.

SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.
Marketing Mix – Product Element

Marketing Mix – Product Element
SEM1 1.02 A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
1.02 Discuss the impact of sports and entertainment marketing on the economy.

1.02 Discuss the impact of sports and entertainment marketing on the economy.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
WF SEM I 1.01 Acquire information about the sport/event industry.

WF SEM I 1.01 Acquire information about the sport/event industry.
In all its forms, media influences what we buy and what we think.

In all its forms, media influences what we buy and what we think.
1.01 Acquire information about the sport/event industry to aid in making career choices.

1.01 Acquire information about the sport/event industry to aid in making career choices.
Introduction to Sports Marketing M2N820576 Format Lectures Lectures Workshops Workshops Seminar Seminar Readings Readings Blog Blog Websites Websites How.

Introduction to Sports Marketing M2N Format Lectures Lectures Workshops Workshops Seminar Seminar Readings Readings Blog Blog Websites Websites How.

Similar presentations

Ads by Google