1. Pattern Evaluation Exercise James A. Landay, University of Washington CSE 490L – Web Design, Prototyping, & Implementation April 10, 2008

2. CSE 490L - Spring 20082-2 Outline Project Proposals Web Patterns Web Site Critique

3. April 10, 2008CSE 490L - Spring 20082-3 Project Proposals 13 Tentative Projects Chosen for good quarter long projects –does not mean the others are not good ideas Each proposer will give a 1-2 minute overview of what they had in mind Each of you will rank your top 3 choices (1-top) Put your name, major, & year on form We will team up next week

4. Project Ideas Mobile ShopNow Poll based Location Filtered Ads Real Time translation Workout Tracker Product Recommender Minimize Trip and Maximize Efficiency Social Network Personalized Tour Guide Context To-Do List Tab-it/Pab/I-O-U Bus route/schedule Mobile Gaming Remote Ordering April 10, 2008CSE 490L - Spring 20082-4

5. April 10, 2008CSE 490L - Spring 20082-5 Let’s Get Familiar With the Patterns Read the following 3 patterns from your book –PERSONAL E-COMMERCE (A1) –PRIVACY POLICY (E4) –HIGH-VISIBILITY ACTION BUTTONS (K5) Take 10 minutes What are the 3 most important forces for each?

6. April 10, 2008CSE 490L - Spring 20082-6 Site Evaluation Exercise Overview of Existing Site –15 minutes Evaluation Task to Critique Design (pair up) –15 minutes Discuss as a class –10 minutes

7. April 10, 2008CSE 490L - Spring 20082-7 Overview of Site: XGaming.com Summary of Design Discovery Research –value proposition “the premier supplier of game input devices” –customer profile serious gamers: males 21-40 with income to afford high- end input devices –site features on-line purchase of input devices –multiple types & each has support for multiple gaming platforms product info purchase & download old arcade games customer support (manuals, registration, etc.)

8. April 10, 2008CSE 490L - Spring 20082-8 Overview of Site: XGaming.com Task Walkthrough Task #1 –compare the prices of single and dual Macintosh controllers Task #2 –purchase a dual player controller with a PlayStation adapter

9. April 10, 20082-9CSE 490L - Spring 2008

10. April 10, 20082-10CSE 490L - Spring 2008

11. April 10, 20082-11CSE 490L - Spring 2008

12. April 10, 20082-12CSE 490L - Spring 2008

13. April 10, 20082-13CSE 490L - Spring 2008

14. April 10, 2008CSE 490L - Spring 20082-14 Evaluation Task (do in pairs for 15 mins) Take a look at the screen shots (Sean will hand out printouts and keep rotating on projector) Use the following patterns –PERSONAL E-COMMERCE (A1) –PRIVACY POLICY (E4) –QUICK-FLOW CHECKOUT (F1) –PROCESS FUNNEL (H1) –HIGH-VISIBILITY ACTION BUTTONS (K5) How does this site violate the patterns?

15. April 10, 2008CSE 490L - Spring 20082-15 Discuss as a Class