1. MASS MEDIA INFLUENCE IT’S ALL ABOUT PERSPECTIVE

2. FUNCTIONALIST

3. Entertainment  Enjoyable way to pass time  Example: Kim Kardashian  Famous for being famous News and Information  Example: 9/11 Tragedy  Resources limited to news and phone calls  Example: Michael Jackson’s Death  Resources expanded to internet, blogs, news, phone calls, social media

4. Socialization  Demonstrating and educating on cultural norms  NYC Condom  Promote Social Responsibility Audience Consumption  Advertising  Superbowl  Football vs. commercials

5. INTERACTIONIST

6. Researched at the Micro Level  Business aspects  Target Marketing  Regulation

7. EXAMPLES Burger King Promotion Google Search Terrorist and Criminal Activity

8. FEMINIST

9. DISTORTED REPRESENTATION OF REALITY TWIGGY & THE SKINNY FASCINATION DOVE REAL BEAUTY CAMPAIGN

10. WHICH ONE IS MORE COMMON?

11. WHO DO YOU RECOGNIZE? BRITTANY GRIMER LEBRON JAMES

12. CONFLICT

13. Gatekeeping  Controlled by the Man Dominant Ideology  Creating and Promoting Stereotypes Digital Divide  Limited Access to the Poor

14. EXAMPLES Controlling information perspectives and timing Trayvon Martin and George Zimmerman Internet Access in Africa