1. Social media as a content and information dissemination tool for coalitions working with Limited English Proficiency (LEP) communities Kuan-Lung Daniel Chen, MPH, CPH 1, Kate Moraras, MPH 1, Maureen Kamischke 1, Allan Gamboa 2, Isha Weerasinghe, MSc 2, Jeffrey Caballero, MPH 2, Joan Block, RN, BSN 1, Chari A. Cohen, MPH, DrPH(c) 1 1 Hepatitis B Foundation, 2 Association of Asian Pacific Community Health Organizations

2. Presenter Disclosures Kuan-Lung Daniel Chen, MPH, CPH The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months: No relationships to disclose

3. Background: Hepatitis B World’s most common liver infection #1 cause of liver cancer High prevalence among APIs and African Immigrants Transmitted through blood and body fluids – Vertical transmission common Vaccination, Screening, Treatment (no cure yet)

4. Background: Hep B United National coalition of coalitions & grassroots initiatives 20+ partners through the United States – Currently co-led by Hepatitis B Foundation (HBF) and Association of Asian Pacific Community Health Organizations (AAPCHO) HBU team facilitates capacity building – Resource, experience, best practice sharing – Mentorship – Mini-grants

5. Background: CDC Collaboration Know Hepatitis B Campaign material – PSAs, posters, fact sheets, infographics, etc. – Most materials in 4-8 languages

6. Social Media Goals Target audience – Local partners – Potential partners Facilitate communication Disseminate content Improve capacity – Social media – Campaign materials

7. HBU Online Media Platforms Social Media – Facebook – Twitter – Youtube – Instagram Others – Website – E-Newsletter – Webinars

8. Good Try: Learn From Early Mistakes Social Media Contest – Email Signature Challenge – Twitter Challenge – Facebook Caption Challenge – Decorate Your Office Challenge Results – NYC won most – Houston won some – Most others didn’t participate much Capacity building needed

9. Know Thyself Baseline capacity  continuous evaluation StateCampaignWebsiteFacebookTwitterYoutubeFB Likes Twitter Followers CAAsian Pacific Health Foundation   North East Medical Services  19225 HIHep Free Hawaii  17340 ILAsian Health Coalition  GROUPS  2702 Midwest Asian Health Association  37 MDAsian American Health Initiative  13547 MAChinese American Medical Society  GROUPS 193 NVHep B Free Las Vegas  NJNew Jersey Hepatitis B Coalition NYCharles B Wang CHC   94 NYC Hepatitis B Coalition  367361 NYU B Free CEED   OHOhio Asian American Health Coalition  800 PAHep B United Philadelphia  21998 TXDallas Fort Worth Hepatitis B Free Project  Asian American Health Coalition (HOPE Clinic)  38123 WAHepatitis B Coalition of WA  Hepatitis Education Project  1,056518 DCHepatitis B Initiativesof Washington, DC  PEOPLE  25019 TOTAL1810+2+1108

10. Early Success: Twitter Chat Collaboration between HBU, CDC Division of Viral Hepatitis, HBF, AAPCHO, HBU Philadelphia Stats (provided by CDC NPIN) – 529 tweets with #KnowHepB – 35 participants engaged using #KnowHepB – 3,799,126 potential reach  379,913 possible reach – Top locations: Atlanta, GA; Killeen, TX; Chicago, IL; Philadelphia, PA; New York, NY; Washington, DC; and Oakland, CA Storify – https://storify.com/CDCNPIN/knowhepb-twitter-chat-11-19-13

11. Social Media Strategies 1.One content, many platforms 2.English for first impression 3.Educate, train, & share

12. One Content, Many Platforms Example: Hep B Hangout

13. Assessing the Platforms Facebook – Good connector to contents – Must find balance between content fatigue and visibility Twitter – Great for interactive events, e.g. Twitter Chat – Must find balance between content fatigue and visibility Youtube – Great for video content hosting Could help reach communities with low literacy – Minimal engagement beyond video hosting Instagram – Good for image-based content – Cannot embed long video

14. English for First Impression Sample the material via social media In-language content available on website

15. Educate, Train, & Share Webinars/hangouts Newsletter Continuous engagement

16. Next Steps New Know Hepatitis B materials In-language social media – Line & WeChat