1. The Assignment A brief outline

2. So what are we going to do? Investigate and specify a website and back-end management system based on a tourist business. Investigate and specify a website and back-end management system based on a tourist business. Write a report for senior management to enable them to decide whether to go ahead or not. Write a report for senior management to enable them to decide whether to go ahead or not.

3. Initial areas to cover (will be clarified as we go on) Sales and Marketing Sales and Marketing Technical Requirements Technical Requirements Management of project Management of project

4. Marketing What is the French camping market? What is the French camping market? Size Size Location Location Language Language Visitors Visitors Who are our competitors? Who are our competitors? Do we specialise? Do we specialise?

5. Marketing (cont’d) What can we sell? What can we sell? Campsite data Campsite data Do we create a booking system? Do we create a booking system? Banner adverts Banner adverts Affiliate adverts Affiliate adverts Join affiliate management companies Join affiliate management companies

6. Marketing (Cont’d) Google/other contextual adverts Google/other contextual adverts Advertorial Advertorial eBook/Guide eBook/Guide Rough camping at farms Rough camping at farms Holiday Products Holiday Products

7. Marketing (cont’d) What is the competition? What is the competition? Can we classify most of our competitors’ offering? Can we classify most of our competitors’ offering? What prices are they offering? What prices are they offering?

8. Sales Do we have a USP (Unique Selling Proposition)? Do we have a USP (Unique Selling Proposition)? How do we sell? How do we sell? Language a problem? Language a problem? Email selling Email selling How do beat our competitors? How do beat our competitors? How do we get paid? How do we get paid? We need a sales plan. We need a sales plan.

9. Management System (in no particular order) Be able to change site easily Be able to change site easily Database driven Database driven Administration System Administration System Take payments for services from our customer base Take payments for services from our customer base Paypal/others Paypal/others

10. Management System (2) (in no particular order) Email merge system Email merge system Contact management system Contact management system Campaign management Campaign management Renewals Renewals We need to encourage renewals We need to encourage renewals

11. Technical Requirements Work with all major browsers? Work with all major browsers? Responsive Web Design? Responsive Web Design? RDBMS – Specification? RDBMS – Specification? Servers – Virtual v Home? Servers – Virtual v Home? Maintenance – How long do we want to keep it going? Maintenance – How long do we want to keep it going? Link to accounts system? Link to accounts system?

12. Finally….1 Lots and lots of data. Lots and lots of data. Databases can help us crack most of the problems. Databases can help us crack most of the problems. We’ll break all this stuff down in the next weeks. We’ll break all this stuff down in the next weeks.

13. Finally …..2 In this module you’ll need to participate! In this module you’ll need to participate! You need to attend!! You need to attend!!

14. Finally 3 A la prochaine fois!