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Lauryn Berretta AP Gov 4 November 2008
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Elections have two crucial phases- getting nominated and getting elected. Individual effort- you decide to run, you raise money, you and your friends collect signatures to get your name... Organizational decision- the party decides and does everything European nations(except France) do not have a directly elected president, they have a prime minister.
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In the early nineteenth century the members of Congress would meet to pick their candidate. More people were likely to vote with their party, regardless of the candidate.
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Presidential races are: Larger in size More competitive than those in the House of Representatives Have a lot larger proportion of people voting than the congressional races during off years of presidential elections Congress: Can do things for their constitutions that a president cannot(ex. Get credit for a bridge, contract) A candidate for congress can deny that he or she id responsible for the troubles in Washington.
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Congressional incumbents get reelected so often because of low voter turnout, services to constituents, the ability to dodge responsibility. Coattails- the tendency of lesser known or weaker candidates to profit in the election by the presence on the ticket of a more popular candidate.
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The candidate must first “get mentioned” as someone of “presidential caliber” through: Making it known to reporters “off the record” Making many speeches Having a famous name Being identified with a major piece of legislation Being a governor of a big state
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Money It takes a long time to raise enough money. Political action committees can give $5,000 to the candidate, while individuals can only give $2,000. Organization Candidate needs: ▪ A staff(fund-raisers, lawyers, accountants) ▪ Volunteers from certain states with primary elections ▪ Assemble Advisors to write “position papers” Strategy and Themes What tone, theme, timing, target audience?
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Who serves in Congress, and what interests are represented there, is affected by how its members are elected. Initially some states did not create congressional districts; all their representations were elected at large. In other states representatives were elected from multimember as well as single-member districts.
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Malapportionment- drawing boundaries of political districts so that districts are very unequal in population Gerrymandering- Drawing the boundaries of political districts in bizarre or unusual shapes to make it easy for candidates of the party on power to win elections in those districts.
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The four problems to solve in deciding who gets represented in the House: Establishing the total size of the House Allocating seats in the House among states Determining the size of congressional districts within states Determining the shape of those districts
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Winning the Primary Candidates form groups of their personal followings to win party nomination. Sophomore surge- when many newly elected members become strong in their districts quickly. Congress may choose to run against the government by saying they will “clean things up.” Staying in Office Legislators are closely tied to local concerns Party leaders will have weak influence over them. Delegates- focus on being reelected Trustees- use their best judgment without regard to preferences of district
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Primary elections and caucuses- select nominees General elections- select who wins office To win the nomination you must mobilize political activists who will give money, do volunteer work and attend local caucuses. To vote in the Republican caucus you don’t need to be Republican or a voter. For the Democratic caucus, groups of people support different candidates and yell back and forth at each other until a decision is made.
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To get activist or extremist support, candidates move to ideological extremes to try to win the election. “Clothespin vote”- a vote cast by a person who does not like either candidate and votes for the less objectionable one.
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Position issue- one in which the rival candidates have opposing views on a question that divides the voters. Valence issue- whether a candidate fully supports the public’s view on a matter about which nearly everyone agrees.
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Running campaigns has become separated from the process of governing. Two ways to use television- Paid advertisement Getting on the nightly news broadcasts Spots- short television ads, “the selling of the president” Visual- a campaign activity that appears on a news broadcast They cost the campaign little and have greater credibility with the viewer News programs covering elections tend to convey very little information and make little impression.
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Debates: Are risky because the “slip of the tongue” The candidates rely on stock speeches that set out the campaign themes as well as on their abiility to string together several proven applause-getting lines. The “brotherhood of man and the fatherhood of God” (BOMFOG)- a carefully composed talk on some critical issue designed to provide issue-related stories for the reporters to write Computer- makes direct-mail campaigning easy and rapid by addressing specific appeals Direct mail- aimed at particular groups with specific views, “The List”
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General election- fill an elective office Primary election- select a party’s candidates for an elective office Closed primary- you must declare in advance that you are a registered member of the political party in whose primary you wish to vote Open primary- you can decide when you enter the voting booth which parties primary you wish to participate in Blanket primary- in booth, you mark a ballot that lists the candidates of all the parties Runoff primary-if there is no majority, there is a runoff between the two with the most votes Presidential primary- used to pick delegates to the presidential nominating conventions of the major parties
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Money pays for the many TV ads and computerized mailing. It is not obvious that the candidates with the most money invested in their campaign will win because the spending usually cancels out.
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Presidential candidates get part of their money from private donors and part from the federal government; congressional candidates get all of their money from private sources. The government also gives a lump-sum grant to each political party to help pay the costs of its nominating convention. Congressional candidates get no government funds.
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The Watergate scandal caused a new campaign finance law to be passed. Under the law: Individuals could not contribute more than $1,000 to a candidate during any single election. Federal tax money was made available to help pay for presidential primary campaigns. Matching funds- any candidate who raises at least $5,000 in individual contributions of $250 or less from people living in twenty states If you are a minor-party candidate, you can get some support of the government if you have 5% of votes in the last election.
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Independent expenditures- Spending by political action committees on political matters that is done directly and not by giving money to a candidate or party. Soft money- Funds solicited from individuals, corporations, and unions that are spent on party activities, rather than on behalf of a specific candidate. These funds need not be reported to the Federal Election Commission.
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The 2000 campaign caused the Bipartisan Campaign Finance Reform Act of 2002, which made three important changes: banned “soft money” contributions to national political parties from corporations and unions. The limit on individual contributions was raised to $2,000 per candidate per election. “Independent expenditures” by corporations, labor unions, trade associations and nonprofit organizations are sharply restricted.
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In the general election, the presidential money does not make a huge difference. Voters care about character and some money goes to fund “character ads.” Money does make a decisive difference in congressional races because of the incumbents resilience to stay in office.
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