1. Data Visualization and Design BA 514 November 4, 2013

2. Many Platforms Available for Analytics OracleMicrostrategyInformation Builders MicrosoftIBM (Cognos)SAP SASInformation BuildersSpotfire TableauLogiXMLPrognoz Significant consolidation has occurred in the industry, as enterprise players have vertically integrated their technology stacks Today’s exercises will focus on Tableau and Cognos, but concepts are generalizable to many platforms

3. Visualization leads to action Visualization can make complex data easily understandable and actionable by management Many types of visualization exist When determining the right visualization you need to consider  What question am I trying to answer?  What are the attributes of my data that can be used to create a visualization?

4. Types of Data Visualization Text Analysis Image Analysis Geographic Mapping Value comparison Changes over time Parts of a whole Data relationships Statistical Analysis

5. Geotags attribute included on data points Which county produces the most organic fruit? Unstructured images What are the areas of traffic with the highest congestion? Unstructured text What are the most common terms in a selection of text? Text Analysis Image Analysis Geographic Mapping Types of Questions Answered Data Requirements

6. Labeled values What is the market share of LCD televisions? Labeled values with time reference How has the GDP of Sweden changed since 1995? Labeled values How many more points did Lebron score than Rondo? Value comparison Changes over time Parts of a whole Types of Questions Answered Data Requirements

7. Labeled values How correlated are the relationships exercise levels and resting heart rate? Labeled relationships, two text columns What is the maximum degree of separation between WSU students? Data relationships Statistical Analysis Types of Questions Answered Data Requirements

8. Exercise– Word Clouds Word clouds visualize the frequency of a word occurring in a collection of text Proximity of words in cloud represents the strength of their relationship in the loaded text Exercise:  Word cloud analysis of journal article