1. With an emphasis on communication and visual design

2. You don’t have to want to be a designer to enjoy this course. You don’t have want to be a designer to succeed in this course. You WILL need to know this information to be an outstanding ENTREPRENEUR.

9. What is it? Why is it important? Who is a brand manager?

11.  Visuals  Customer Service  The Product  Company Actions  Employees  Expectations

13. Why? Final product? Style Guide

14. Primary and Secondary

20.  Good logos identify, don’t describe  Who the brand is, not what it does

21.  A logo cannot solve every problem  Logo most be visually engaging  It most have mnemonic value - (it most be memorable) –  Logo should exists in a variety of media  A logo is not an illustration  A logo is the foundation of the visual system

22. Wordmarks Monograms Icons

23.  Company name as logo in a specific type set  Pro: Easy to identify  Con: Relies on reading and not global

24.  It is the initial(s) of a company or a single letter  Pro: is simple and consistent  Con: There are a lot of acronyms that could mean many different things and can get confusing

25.  Very powerful and cross cultural - Icons take years of repetitive exposure  Overly crafted icons are hard to make and hard to remember  When using an icon, make sure to link the name with the icon for a few years to create brand recognition

30. The Process

55. https://coolors.co/

58. Identity System