1. Subject Line Testing Examples – July 2011

2. Email Subject Line Quiz (1 of 7) Subject LineSent Date Emails Sent Live Webcast: Bringing Agile and Project Portfolio Methods into Focus 7/12/20112503 Connecting Agile and EPPM: Tune into the live webcast.7/12/20112503 Open Rate (%) 5.8 6.9 WinnerSent Date Emails Sent Open Rate (%) Connecting Agile and EPPM: Tune into the live webcast.7/14/2011107575.3

3. Email Subject Line Quiz (2 of 7) Subject LineSent Date Emails Sent Webcast: Getting IT Right with an End-to-End Access Control Strategy 7/19/20112502 Live Webcast: Why You Need an End-to-End Access Control Strategy 7/19/20112502 Live Webcast: End-to-End Access Control Strategy7/19/20112502 Open Rate (%) 6* 5.7 6.8 WinnerSent Date Emails Sent Open Rate (%) Live Webcast: Getting IT Right with an End-to-End Access Control Strategy 7/26/20111507594.8 *Open Rate has changed over time

4. Email Subject Line Quiz (3 of 7) Subject LineSent Date Emails Sent Interactive E-Book: The Next Page in Innovation: Extreme Performance 7/21/201110002 Interative E-Book: Business Transformation with Oracle Exadata7/21/201110002 Oracle Exadata Interactive E-Book: Learn More on Extreme Performance 7/21/20119998 Open Rate (%) 6 6 7 WinnerSent Date Emails Sent Open Rate (%) Oracle Exadata Interactive E-Book: Learn More on Extreme Performance 7/27/20113664846.15

5. Email Subject Line Quiz (4 of 7) Subject LineSent Date Emails Sent Evénement: Découvrez MySQL pour la haute disponibilité et le NoSQL (Translation: Event: Learn MySQL for High Availability and NoSQL ) 7/19/20112388 Découvrez MySQL pour la haute disponibilité et le NoSQL – 7. Sep. 2011 (Translation: Learn MySQL for High Availability and NoSQL - 7. September 2011 ) 7/19/20112443 Solutions de haute disponibilité pour MySQL – Paris, 7. Septmbre 2011 (Translation: High availability solutions for MySQL - Paris, 7. Septmbre ) 7/19/20112314 Open Rate (%) 8.9 8.5 10.3 WinnerSent Date Emails Sent Open Rate (%) Solutions de haute disponibilité pour MySQL – Paris, 7. Septmbre 2011 (Translation: High availability solutions for MySQL - Paris, 7. September ) 7/25/2011178387.3

6. Email Subject Line Quiz (5 of 7) Subject LineSent Date Emails Sent 開催間近！ Oracle Enterprise Computing Summit [7/26] (Translation: Between the urge to open near! Oracle Enterprise Computing Summit [7 / 26]) 7/4/20111995 イベントシーズン到来！オラク ル三大 Summit 一挙公開 (Translation: Events coming season! Oracle is Summit level once the three major public ) 7/4/20111997 Oracle Enterprise Manager 再入門 ― もれなく小冊子プレゼント (Translation: Oracle Enterprise Manager Re-introduction - Air booklet presents ) 7/4/20111992 Open Rate (%) 6.1 6 5.9 WinnerSent Date Emails Sent Open Rate (%) 開催間近！ Oracle Enterprise Computing Summit [7/26] (Translation:: Between the urge to open near! Oracle Enterprise Computing Summit [7 / 26]) 7/11/20111554546.1

7. Email Subject Line Quiz (6 of 7) Subject LineSent Date Emails Sent Oracle Utilities Launches New Virtual Resource Centre7/4/20112500 Join the Oracle Utilities Virtual Community7/4/20112500 Free downloads at the Oracle Utilities Virtual Resource Centre7/4/20112497 Open Rate (%) 9.1 10.2 9.8 WinnerSent Date Emails Sent Open Rate (%) Join the Oracle Utilities Virtual Community7/7/2011286007.8

8. Email Subject Line Quiz (7 of 7) Subject LineSent Date Emails Sent 立即注册 Oracle 巡展：为 Oracle 数据库而优化的软硬 件集成系统 (Translation: Oracle book tour: optimized for Oracle database software and hardware ) 7/14/2011996 了解如何善用数据以获得回报？立刻注册 Oracle 巡展 (Translation: Learn how to use the data to get in return? Register now Oracle Tour ) 7/14/2011994 免费注册： Oracle 软硬件集成系统支持业务发展 (Translation: Free Registration: Oracle integrated hardware and software systems to support business development ) 7/14/2011995 Open Rate (%) 9.5 8.6 8.9 WinnerSent Date Emails Sent Open Rate (%) 立即注册 Oracle 巡展：为 Oracle 数据库而优化的软硬件集成系统 (Translation: Oracle book tour: optimized for Oracle database software and hardware ) 7/19/2011292106.2

9. Thank You